Digital Campaign Specialist

Recruiter
Prada Group
Location
Milan
Salary
To define
Posted
05 Sep 2022
Closes
05 Oct 2022
Ref
15440
Function
Marketing
Contract Type
Permanent
Hours
Full Time
Job description:

 

JOB PURPOSE

 

The Digital Campaigns Specialist is responsible for managing the end-to-end digital campaigns flow (for both 1-to-1 and 1-to-Many campaigns) from campaign definition to the execution and reporting of the global communication strategy.

 

 

RESPONSIBILITIES

 

  • Defining and manage the global 1-to-Many and 1-to-1 communications calendar working closely with Ecommerce, Retail, Communications, Content, Copywriter and other HQ teams
  • Manage the day by day activity of digital campaigns: drafting briefs, checking of materials and requirements, planning of production activities, testing and checking on the correctness and quality of the communications
  • Working closely with local regions in the content/target definition for campaigns and to adapt the campaigns plan accordingly with local business needs
  • Define the targeting criteria of the digital communications campaigns using the marketing automation platform (Adobe Campaign)
  • Coordinate the development of 1-to-1 communication assets & templates used by the boutiques for outreach clienteling activities, creating new formats and contents for engaging communications
  • Supervise the execution, monitoring and measurement of campaigns and their success
  • Contribute to the requirements for the Marketing Automation Program needed for managing, enhancing, and deliver relevant and personalized communication
  • Constantly monitor KPIs, providing recurrent data reporting analyses and insights to improve final performances. Monitor contact pressure KPIs and set automatic rules to avoid DB over-contacting

 

 

KNOWLEDGE AND SKILLS

 

Previous experience in a similar role

Experience in the Fashion & Luxury industry is a plus

Capable to set priorities and work in a fast-paced environment

Creative and out of the box thinker

Strong team player, adaptable and flexible to changes

Proactive, independent, responsible, creative and self-motivated

Passion for the Fashion & Luxury industry

Good knowledge of Adobe Campaign or other marketing automation tools

Proficiency in Microsoft Excel and Power Point

Fluent in English

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