Digital Campaign Specialist

JOB PURPOSE

The Digital Campaigns Specialist is responsible for managing the end-to-end digital campaigns flow (for both 1-to-1 and 1-to-Many campaigns) from campaign definition to the execution and reporting of the global communication strategy.

RESPONSIBILITIES

• Defining and manage the global 1-to-Many and 1-to-1 communications calendar working closely with Ecommerce, Retail, Communications, Content, Copywriter and other HQ teams

• Manage the day by day activity of digital campaigns: drafting briefs, checking of materials and requirements, planning of production activities, testing and checking on the correctness and quality of the communications

• Working closely with local regions in the content/target definition for campaigns and to adapt the campaigns plan accordingly with local business needs
• Define the targeting criteria of the digital communications campaigns using the marketing automation platform (Adobe Campaign)
• Coordinate the development of 1-to-1 communication assets & templates used by the boutiques for outreach clienteling activities, creating new formats and contents for engaging communications
• Supervise the execution, monitoring and measurement of campaigns and their success
• Contribute to the requirements for the Marketing Automation Program needed for managing, enhancing, and deliver relevant and personalized communication
• Constantly monitor KPIs, providing recurrent data reporting analyses and insights to improve final performances. Monitor contact pressure KPIs and set automatic rules to avoid DB over-contacting

KNOWLEDGE AND SKILLS

Previous experience in a similar role

Experience in the Fashion & Luxury industry is a plus

Capable to set priorities and work in a fast-paced environment

Creative and out of the box thinker

Strong team player, adaptable and flexible to changes

Proactive, independent, responsible, creative and self-motivated

Passion for the Fashion & Luxury industry

Good knowledge of Adobe Campaign or other marketing automation tools

Proficiency in Microsoft Excel and Power Point

Fluent in English