Digital Marketing Manager, New York, New York - SMCP

New York City, New York, United States
07 Sep 2022
06 Nov 2022
SMCP - Sandro, Maje, Claudie Pierlot


The SMCP Group is a combination of two Parisian Contemporary Luxury Ready-To-Wear brands for Women/Men - Sandro + Maje. Since 2011, we have grown to over 168 points of distribution across the US + Canada in addition to our online business. As we move forward, we are still continuing to grow our business in North America.

At SMCP, we are proud of our Culture which is defined by our Core Values. As an employer in the fashion retail space, we also prioritize such things as Sustainability, DEI, Social Justice, Racial Equality, Corporate Social Responsibility, and Giving Back. We are also committed to providing our team with a safe and healthy work environment. As a result, COVID-19 vaccination is a job requirement for all US employees. SMCP will consider requests for exemption from this policy as a reasonable accommodation, consistent with federal, state, and local law.

The Digital Marketing Manager is a key role on our Ecommerce/Digital team. Responsibilities associated with this role include: developing the traffic acquisition strategy and manage digital marketing partners for the Maje and Sandro websites in the USA and Canada in addition to building and maintaining reporting and dashboards to analyze digital performance in North America to support business decisions.

What You'll be doing:

  • Build strategies to support acquisition, branding and financial goals
  • Forecast, manage and optimize budgets across digital channels while being reactive and accountable to ROAS
  • Implement and monitor traffic acquisition campaigns daily on multiple channels (Paid search, paid social, affiliations, PLA, display...)
  • Understand and analyze the results and performance indicators of the campaigns against goals
  • Plan and implement the overall bottom funnel campaigns and support internal Brand teams on the top funnel campaigns optimization
  • Manage digital marketing partners to optimize performance and ROI
  • Identify the latest trends, best practices and technologies (tools, new potential campaigns, formats, creatives)
  • Identify and execute revenue generating AB test opportunities (creatives, audiences...)
  • Work closely with email marketing team to optimize digital messaging across the brand
  • Work closely with cross-functional teams to align on launch and communication plan

Business Analysis:
  • Build reporting to measure digital performance in North America
  • Create and maintain standardized dashboard & reporting for the team
  • Capture daily, weekly, monthly, yearly eCommerce KPIs to support business decisions
  • Define, analyze and validate key metrics to inform decision-making and measure the success of different initiatives
  • Build forecasting tool for logistics & finance
  • Perform analysis and submit recommendations to improve revenue opportunities for the business
  • Engage with the eCommerce manager to optimize website, channel performance, product performance, merchandising rules based on sell-through and stock availability

Who You Are:

    • Bachelor's degree
    • 3-5 years of related experience
    • Must have strong awareness of fashion and industry trends and an ability to bring forward ideas to the table

Special Skills:
    • Google analytics expertise is required
    • Sales Force experience is a plus

Personal Characteristics:
  • Highly motivated, self-starting individual & strategic thinker
  • Must be hands on and enjoy working in a highly creative and entrepreneurial environment
  • Strong interpersonal and communications skills (verbal and written)
  • Must be detail oriented, organized and flexible
  • Must have strong multi-tasking skills and be able to work well under pressure
  • Demonstrate strong project management, team leadership and the ability to deliver results
  • Strong analytical skills
  • Flexible and able to adapt to change within an evolving and growing business
  • Must be able to work onsite 3 out of 5 weekdays in the NYC Corporate Office

What We'll Provide you with in Return:
  • Health, dental and vision insurance
  • Voluntary insurance coverage including Pet insurance
  • Generous Paid Time Off - 25 days off!
  • Summer Fridays!
  • Parental leave policy (non-birthing parents included)
  • Retirement savings plan (401k) with Company match
  • Clothing Allowance - $2000 per season
  • Generous retail discount - 50% off
  • Base + Bonus opportunity

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