Director, Digital Experience

New York, New York, United States
07 Sep 2022
29 Oct 2022
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The position of Director, Digital Experience will serve as a key member of the Coach Global Marketing team, responsible for leveraging deep consumer insights and competitive market research to identify and prioritize digital experience opportunities that support brand positioning strategies, build brand equity and drive GenZ customer acquisition. This is a highly cross-functional position that requires superb attention to detail, organization, and communication skills. This role reports into the VP, Global Digital Experience.

The successful individual will leverage their proficiency to...

  • Leverage deep consumer insights and conduct ongoing competitive research to identify and prioritize digital experience opportunities-across and digital ecosystem-that support brand positioning strategies, build brand equity and drive GenZ customer acquisition.
  • Partner closely with Tapestry Digital COE teams to integrate brand digital experience strategies based on consumer and business needs into Tapestry digital product strategies and ongoing TORo roadmap.
  • Drive robust test and learn agenda around new digital experiences, in collaboration with brand and COE marketing and digital/eCommerce teams.
  • Collaborate with Tapestry Digital Product , Digital Visual Experience and BU eCommerce teams to drive innovation in phygital experiences, community building (e.g., guided selling) and new platforms (e.g., metaverse).
  • Liase with Business Unit eCommerce teams to both drive global opportunities and to support locally managed innovation activities; ensure fluid innovation and best practice sharing across markets.

The accomplished individual will possess...

  • 5-7+ years' experience in Digital UX/UI, Digital Product, and/or Digital Marketing.
  • Exceptional organization skills, with thorough attention to detail.
  • Excellent communication skills, both written and verbal.
  • Ability to prioritize, be nimble, and adaptable while meeting deadlines.
  • Driven self-starter with comfort operating in areas of ambiguity.
  • Curiosity and resourcefulness, ability to proactively identify and resolve problems.
  • Bias toward action, with the ability to work independently.
  • Proficient in Microsoft programs
  • Experience driving consumer-focused initiatives that inspire and excite through emotional and satisfying digital user and community experiences.
  • Agency experience in the luxury or premium category with a focus on product design, digital production, UX and digital innovation a plus.
  • Familiarity and skill in omni (offline and online) experience integration.
  • Proven track record for creating compelling and elevated digital experiences.
  • Thought leadership in digital innovation, customer experience, content and integration within customer journeys.

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Similar jobs

Similar jobs