Executive, Public Relations

JOB SUMMARY

JOB DESCRIPTION

JOB SUMMARY

The Executive, Public Relations is responsible for assisting in the development and implementation of seasonal PR strategies hence to increase brand awareness in the Asia Region.

RESPONSIBILITIES

• Handles and coordinates all regional press/wholesale partners' requests for press materials, photoshoots, press interviews and press sample loans etc. Direct such requests to HK/NY offices as required
• Assists Asia PR Team in executing seasonal PR initiatives, events, NY fashion weeks, and press days; manage the logistics of PR events or related activities
• Collaborates with team on formulating seasonal press and strategy involving the selection of editorial, key messaging items, shop openings, special projects and targeted celebrities to maximize press coverage and brand exposure
• Works closely with regional and in-country cross-functional teams and NY PR team to ensure integration and support not only for PR initiatives; ensure that key messaging are aligned and optimized between long and short lead titles and alignment with the global brand strategic direction
• Maintains frequent contacts and liaison with the partners and press in the region; coordinates and liaises with vendors to maximizes relationships with editors, bloggers, TV, celebrities, fashion media (print and online) and partners
• Manages targeted key social influencers and celebrities for dressing and placement including the ordering, receiving and shipping of merchandise to celebrity clients
• Manages Asia sample set's rotation within the region
• Maintains showroom and stockroom's pristine condition
• Tracks, monitors and analyzes media coverage vs. competitors on an on-going basis, especially post-event coverage
• Compiles weekly and monthly reports on editorial, KOL, social and events to be circulated to the management
• Participates in administrative support and ad-hoc projects as assigned

EDUCATION, PRIOR EXPERIENCE AND SKILLS NEEDED

• Degree holder in PR & Communications, Business Administration or related disciplines
• Minimum 3 years' relevant experience from Retail, Cosmetic, Advertising Agency or FMCG sectors in Asia Pacific
• Strong communication and interpersonal skills; ambitious, energetic and a good team player
• A dynamic person who is able to work with all kinds of business partners
• Excellent command of English and Chinese (Cantonese and Mandarin)
• Proficiency in MS Office Applications

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .