Manager, Style Curation Selling & Content

Neiman Marcus
Dallas, Texas, United States
08 Sep 2022
06 Dec 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Summary Statement: The Style Curation Selling & Content Manager oversees the content creation and sharing strategy for top digital sellers. This individual has a direct ownership over the evolution of our client outreach hub, centered around top-converting content strategies. This position requires strong partnership with the Style Curation Sr. Manager, the Vice President of Digital Selling, and cross-functional partners to make content strategy recommendations. This individual is a highly creative and an innovative thinker and thrives in a fast-paced, collaborative environment.

Responsibilities & Duties
  • Manages the Style Curation team and owns content strategy to arm top digital sellers with high-converting, bespoke content to be shared with clients via SMS, text, social media, and newsletters
  • Owns creative content strategy for our digital selling innovation team and acts as the liaison to scale content strategies to the larger sales associate population
  • Partners with specialists to create monthly content calendar, approves weekly creative assets
  • Liaison to creative, social media, and marketing teams for style guide to ensure a cohesive voice and visual brand across the organization
  • Responsible for tracking and reporting on content sent through our client hub, ideating strategies around top-converting content
  • Work closely with leadership on defining content attribution strategy, gamification, and cross-channel sharing
  • Work closely with top digital sellers to provide a personalized content plan for scaling their digital businesses through our client hub
  • Proactively seeks innovative and technical solutions for driving increased customer engagement through digital selling, including identifying ways to amplify the content creation of top digital sellers across the organization
  • Consistently meets or exceeds sales goals, comfortable working on tight deadlines
  • Professional, resilient and an enthusiastic team player, with a demonstrated commitment to customer service excellence
  • Approaches opportunities through a problem-solving and innovation lens, meticulous attention to detail, and always open to collaborative feedback
  • Flexible and able to quickly adapt to an ever-evolving business and keep pace with technology

  • 2-4 years of relevant experience, luxury retail fashion experience preferred
  • 4-year degree preferred
  • Highly creative and keen eye for identifying content and asset types that match the Neiman Marcus brand
  • Advanced understanding of how to use social media platforms to drive digital businesses, specifically around content planning, execution, and reporting on performance
  • Has a strong understanding of the seller role and the value of presenting merchandise digitally on social media
  • Understands the value of a strong personal brand and how to communicate it visually through content
  • Experience coaching others on how to use creative content to drive sales
  • Advanced presentation skills, excited to train an evolving digital sales associate population
  • Motivated and results driven, excited by digital content and eager to make an impact
  • "Win together" mentality
  • Basic proficiency with MS Office Product Suite and photo editing apps, advanced proficiency with Excel, Canva, and Adobe Photoshop preferred
  • A visually creative storyteller with a strong fashion sense, styling and taste level that is elevated and on-brand which can easily be translated across the selling organization
  • Experience with data-reporting software is a plus
  • Associates must be willing to work a flexible schedule based on business need, which may include evenings, weekends and holidays
  • Travel 10% annually

This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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