Social Media Manager
JOB TITLE: Social Media Manager
LOCATION: Kew, London
REPORTS TO: Head of Marketing & Customer
To lead the development and execution of a best-in-class social strategy for Jigsaw. You will ensure our brand vision and stories reach our target customers, strengthening our brand identity. You will be responsible for audience and engagement growth across all channels, ultimately increasing our brand awareness and traffic.
DUTIES AND RESPONSIBILITIES
- Plan and deliver a social content plan that will enable Jigsaw to bring key product and brand messaging to live in a way that feels socially native. Daily management of all channel operations including daily publishing and posting of content across all platforms and engaging with our social community. Deliver Jigsaw’s social media strategy, driving social media follower growth with a content pipeline that is aligned to our target customer. Own the look and feel of our social channels, aligning with brand creative vision in aesthetic, copy, tone of voice and relevancy. Collaborate with the brand team, playing a key part in delivering excellent 360 brand campaigns across product launches, collaborations, and special projects. Work closely with online trading and digital marketing providing support on creative paid formats and media plans. Drive all aspects of social media interaction between customers and the company and ensure a positive customer engagement and customer service experience. Monitor the social channels and work closely with customer service to effectively manage community engagement. Develop new relationships and manage ongoing partnerships with influencers and ambassadors. Create daily/weekly/monthly reporting on social media metrics, engagement, and recommendations to optimize our social presence using relevant analytical tools such as Google Analytics and others. Report on social trends, leading development of new and exciting social marketing initiatives and tools for the business.
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE
- 2+ years of Social Media Content Management experience with fashion, beauty, or lifestyle brand. Ability to balance brand with business while relentlessly focusing on our customer. Be a social native, with a deep understand of all social platforms and how to drive growth across each. Be a data driven creative, with a comfortability to balance the two. A great collaborator, with experience of working within a creative or content team. A highly motivated, goal oriented and deadline driven individual who’s comfortable working in a fast-paced environment. Have a growth mindset. The ability to manage multiple projects simultaneously. Ability to collaborate at all levels combined with the ability to listen and problem solve. Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail. Strong communication skills and ability to positively express opinions and influence.
- Staff discounts
- Sample sales
- Access to Perkbox
- Cycle to work scheme
- Fruit in the office
We are committed to equality of opportunity for all staff and applications are encouraged from individuals regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marriage and civil partnerships or pregnancy and maternity.