Manager, Paid Social Media- Americas

Overview:

The Paid Social Media Manager - will manage of Tiffany's Paid social media across all platforms and partner with Organic Social team on calendars and best practices. Reporting to the Media Director, this role will lead partnerships with all major Social Media platforms including Facebook/Instagram, TikTok, Twitter, Snapchat, LinkedIn, Pinterest, as well as emerging platforms.

Responsibilities:

Media Manager

• Expand Tiffany's paid presence on all Social Platforms
• Manage day to day relationship with Global Agency for all paid social platforms
• Develops optimal funnel mixes within each social platform
• Oversee CRM activations within social channels
• Build Measurement studies to measure social effectiveness
• Partner with Organic Social and Creative teams on calendars
• Partner with eCommerce team on Lower Funnel Social Dynamic campaigns
• Implement creative best practices
• Institute testing roadmap within Platforms
• Demonstrate strong technical knowledge of evolving social media landscape
• Evolve Tiffany tech stack and prepare for cookie deprecation and changes in Privacy laws with iOS
• Collaborate with analytics on monthly goals and performance for Media KPI's related to Traffic, ROAS, Platform Revenue
• Be able to forge and foster agency network and external partner relationships to drive Tiffany business forward
• Have a strong grasp of the media landscape and be able to recommend sound strategies to deliver optimal social recommendations
• Keep current with industry news, social trends, platforms, and experiences that can inform Brand's activation planning and drive innovation and performance.

Qualifications:

• Qualified candidates will have a bachelor's degree and min. of 6 years media, marketing, or agency experience
• Candidates should have experience with or expertise in luxury or retail media and the poise and manner to represent Tiffany & Co. both internally and externally.
• Experience working in Social Business managers required
• Experience working with Social Platform feeds
• Strong understanding of all media channels with the ability to seamlessly work with cross-functional teams and agency stakeholders
• This candidate will also be highly organized, detail-oriented, service oriented, collaborative, flexible, works under pressure, adapts easily to change, problem-solving ability, creative thinking, have a commitment to innovation and an appreciation of style and design.
• Technical Proficiency with Microsoft Office is required (Excel and PowerPoint specifically)
• Ability to seamlessly work with cross-functional teams and agency stakeholders
• Passion for innovation & creative technology; desire to lead a brand through digital transformation to drive brand desirability