CRM Analyst- Americas

Tiffany & Co.
New York, New York, United States
10 Sep 2022
03 Nov 2022
Full Time
Position Overview:

Tiffany & Co. is seeking a CRM Analyst to join our growing team. Tiffany & Co. was founded in New York City in 1837 by Charles Lewis Tiffany, and is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. The CRM Analyst will analyze client data and client omnichannel journeys to drive and inform client development strategies and tactics in the Americas. This individual will use our client database and Salesforce and will report to the Director of Client Analytics and Insights for the Americas.

Key Accountabilities:

Analyze client data patterns to identify growth opportunities and inform client goals
  • Serve as the in-house expert on client data in the region.
  • Analyze large set of client data to identify trends & patterns and generate insights to inform growth opportunities across clienteling, marketing, merchandizing and client experience.
  • Partner with the merchandising team to better understand product trends by client segment and the role of each product category in the client journeys, and identify growth opportunities (cross-sell, up-sell, portfolio gaps etc.)
  • Partner with global analytics teams on the development and rollout of segmentations and predictive client models (e.g., RFM, CLV), lead the definition of use cases and adoption/ implementation in the region.

Track and measure client growth performance against goals
  • Simplify client reports to enable simple tracking of performance vs. goals by market & store and help drive accountability at every level.
  • Monitor weekly & monthly omnichannel client metrics and investigate key performance drivers to develop actionable insights and recommendations for retail and digital teams.

Support ad hoc client analysis requests
  • Prioritize and conduct ad hoc client analysis for the Americas senior leadership team and key functional leads (marketing, merchandising, retail, ecommerce, etc.)

Serve as Salesforce client data expert in the region, partner with retail and tech team on client data platform and process enhancements
  • Partner on developing self-serve dashboards in Salesforce and improving platform capabilities around client metrics and performance tracking
  • Partner on continuously improving the data collection process
  • Identify and escalate any data integrity issues that arise, and proactively collaborate with stakeholders to identify solutions

Required Qualifications:
  • 3+ years of client analytics experience, with the Salesforce platform
  • Previous experience with Salesforce is highly preferred
  • Experience leading complex analysis, developing analytics frameworks, and translating results into actionable and simple business recommendations
  • Strong data insights and critical thinking skills
  • Experience with SAS, SQL, Tableau preferred
  • Bachelor's Degree

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