Digital Media Manager

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.
John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.
In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

Job mission

To define, developp and optimize online acquisition campaigns worldwide for E-commerce, Marketplace and E-concessions.

Job responsabilities & activities

Directly reporting to Global E-business Director, the Digital Media Manager has the following main responsibilities:

• Build the 360-acquisition strategy to develop e-business performance by generating qualified traffic to brand.com, Marketplaces and E-concessions, on the following levers: SEA, SEO, paid social, retargeting, lead acquisition, display, and affiliation
• Manage the relationship with the media agency to ensure the proper management/optimization/ testing of online paid advertising budgets by improving the ROAS of the campaigns
• Define and optimize the traffic strategy of marketplaces and e-concessions in collaboration with our marketplace and e-concession manager
• Identify accurate KPIs and report paid campaign sales and margin performance in collaboration with the media agency and data team
• Carry out ongoing benchmark of the campaigns carried out by your competitors
• Manage all meetings and communication amongst the working groups
• Establish and grow relationships with internal and external partners

Skills & Experience

• +7 years of experience within a brand or agency acquisition and performance Media team
• a passion for traffic acquisition and the development of brand's online business activity
• in-depth transversal knowledge in growth marketing and lead generation
• very strong analytical mind, data and performance oriented
• excellent communication, writing and analytical skills
• team-player, autonomous and highly organized, you like to work in a customer-oriented ROI environment

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