PR Manager

Location
Mayfair
Salary
A highly competitive starting remuneration package
Posted
13 Sep 2022
Closes
13 Oct 2022
Level
Manager
Contract Type
Permanent
Hours
Full Time

An exciting opportunity has arisen for a PR Manager to join the Communications Team at The Birley Clubs

The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. As PR Manager you will support the Senior PR Manager in delivering our press and marketing strategy across all clubs.

Job Purpose:

The PR Manager will be an integral member of the communications team. You will have exceptional knowledge and understanding of domestic and international media landscape – you will have strong relationship with editors and journalists and experience of VIP and influencer engagement. You have established contacts with press, talent agencies and luxury brands and are confident in your understanding of different social channels and how to use them to elevate luxury brands.

You are passionate about PR and have a breadth of experience that has seen you achieve strong UK and international coverage for campaigns. You can deliver extensive coverage on a range of topics and have the intuition and creative flare to contribute to brainstorms and develop PR activations.

You have event experience and can manage event PR from end to end, from guestlist suggestions, to picture approvals and securing post event coverage.

Protecting and elevating the brand is always front of mind for you. Your attention to detail will be second to none, you always strive to ensure flawless execution of all projects.

 

Roles and Responsibilities:

Strategy

  • Devise and execute PR strategies that support business objectives
  • Develop insights and learnings from campaigns with an understanding how to hypothesise and support insights using the right data
  • Devise campaigns and PR stories that elevate the brand, whilst also adhering to the controlled messaging and access that is necessary for a collection of private members clubs

Copywriting

  • Be a skilled copywriter with meticulous attention to detail
  • Write press releases
  • Proofread with care and attention, ensuring no brand documents are ever shared externally with errors

Press Coverage

  • Have a track record of achieving impressive press coverage on projects, specifically in top tier and luxury press titles
  • Have experience achieving international coverage for UK brands and can advise on strategies to achieve this when there is a business need or objective

VIP / Influencer Engagement

  • Devise and execute influencer strategies and activations
  • Build influencer list that are on brand and relevant, engage with them and capture relevant date to report back with learnings
  • Oversee VIP Relations Coordinator in booking Getty photographers, arranging cars and sending out gifts
  • Be able to build reputation and rapport with VIPs, agencies, and publicists, and manage the relationship to ensure they achieve results and offer a strong ROI

Brand Partnerships

  • Have a passion for the luxury, fashion and beauty sectors that enables you to recommend and initiate brand collaborations that are relevant, offer unique member experiences and are mutually beneficial
  • Be confident and proactive when working with brands, draft contracts, manage the relationship and ensure delivery on both sides

 

We are ideally looking for candidates who:

  • Have a background in philanthropy or hospitality
  • Have 5+ years’ experience at a PR agency or in-house luxury brand
  • Have a clear understanding of the domestic and international media landscape
  • Demonstrate a strong work ethic and willingness to learn; enthusiasm and passion for the role is a must
  • Are exceptional communicators – confident in presenting ideas and social thinking to different parts of the business and with key partners
  • Is an excellent organiser who can multitask and prioritise multiple stakeholders and deadlines
  • Can work under pressure, with the ability to be reactive and flexible in a fast-paced environment
  • Have an attention to detail
  • Strong interest in and understanding of the social media landscape
  • Interest in the luxury, hospitality and fashion industries is strongly preferred

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