ECOMMERCE MANAGER

Location
NOTTING HILL, LONDON
Salary
£40,000 - £45,000
Posted
15 Sep 2022
Closes
15 Oct 2022
Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

ABOUT THE BRAND

Hayley Menzies is a London-based women's luxury fashion brand founded on Notting Hill’s Portobello Road and grown into an international source of joy with a flagship store on the Kings Road, over 200 stockists worldwide and a cult following across the globe.

With a maximalist spirit, we specialise in statement knitwear and intricate prints made for life's refined rebels.

"We are in the midst of an exciting growth period and are seeking ambitious, warm and enthusiastic talent to join us for the ride!" xxHayley

We are looking for an ambitious Ecommerce & Digital Marketing Manager to take over the day-to-day operations of the online store and drive it through a period of growth. This is a multi-faceted role involving all aspects of digital commerce, from digital marketing to trading.

KEY DUTIES AND RESPONSIBILITIES

• Manage the cross-channel digital marketing agency and the reporting on paid digital, striving for the delivery of strong ROAS and ROI

• Responsible for email marketing, both broadcast campaigns and triggered messaging

• Manage the merchandising and content upload of the website

• Lead on all ecommerce performance reporting including marketing

• Own the ecommerce critical path and development plan

DUTIES AND RESPONSIBILITIES

• Lead on the research, preparation and implementation of all ecommerce marketing and development projects both on site and across paid marketing channels

• Work closely with the creative director, PR manager and marketing consultant to ensure timely go-live of all digital assets, integrated campaigns, and promotions

• Plan, manage and deliver, in conjunction with the PR manager and marketing consultant, a marketing and promotions calendar in line with key dates and collection launches to be rolled out across the webstore and social channels.

• Ensure the effective visual merchandising of the webstore based on campaigns and conversion tactics

• Responsible for thorough QA and testing of all projects and content on the webstore

• Build a thorough understanding of the technology ecommerce eco-system – web platform, web apps, ESP, analytics, OMS, WMS – so to be responsible for the day-to-day operations of the online store and offer insights for optimisations

• Ensure the preparation and timely upload of new products plus the upload of assets and content to the webstore - preparing the webstore for all relevant marketing campaigns plus weekly merchandising

• Maintain technical quality of the webstore — from site speed to merchandise tagging to ensuring a seamless sitewide customer experience.

• Ensure that SEO guidelines and fundamentals are followed plus assist in the research and development of the SEO strategy

• Work closely with the product team to ensure deliveries are uploaded quickly and efficiently – understanding products and collections thoroughly so to optimise selling opportunities and campaigns

• Monitor the webstore’s performance, highlighting issues but also opportunities for improvements

• Compile and provide weekly, monthly, and ad hoc reports on the webstore and customers

• Work closely with the Business Manager to maintain the third-party warehouse fulfilment team relationship, ensuring smooth communication and operations and resolving any escalations in the fulfilment of customer orders

• Manage the customer care executive ensuring all enquiries are responded to in a timely and appropriate manner and be a point of escalation

• Work with the customer care assistant to lead on the development and execution of a clientele program

 

YOUR SKILLS & EXPERIENCE

• Minimum 2 years’ experience in ecommerce, ideally with Shopify

• Experience with CRM and email marketing including flows and segmentations, ideally Klaviyo

• Fundamental understanding and experience with SEO

• Intermediate to advance Excel skills

• Proven experience collating, transforming, and analysing data

• Intermediate to advance skills with Google Analytics or equivalent tools

• Basic skills in Photoshop would be greatly beneficial

• Experience within women’s fashion would be beneficial

• Experience project managing and performing the QA on ecommerce development projects

• An understanding of UX principles and a customer-centred approach to tasks

 

WHO YOU ARE

We are a small team, so you must be proactive and willing to roll up your sleeves and get stuck in. We are looking for someone who:

• A passion for online retail and customer experience

• Has excellent written and verbal communication

• Is highly motivated, hardworking, flexible and comfortable with change

• Highly accurate with a meticulous eye for detail

• Has excellent time-management skills with the ability to multi-task across projects

• A logical and analytical thinker

• Takes pride in their work and enjoys seeing tasks through to completion

• Is passionate about online trading and problem solving

 

WHY HAYLEY MENZIES?

• Exciting and creative brand on the rise

• Modern office in West London

• Seasonal clothing allowance and staff discount

• Option for hybrid working after probation

 

START DATE: Immediate

 

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