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Display Media Manager (all genders)

Employer
Zalando
Location
Berlin
Closing date
7 Dec 2022

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Function
Marketing
Level
Manager

Job Details

THE ROLE & THE TEAM
This is an exciting opportunity to join as our Display Media Manager (all genders) within the Media Team with ambitions of being the starting point for fashion and tripling the size of the business (from 10bn EUR to 30bn EUR) by 2025.

Responsible for developing and executing the global programmatic strategy across Zalando's 23 markets, working in close collaboration with Media, Analytics & Market Leads.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
  • Be responsible for the growth of awareness & consideration metrics through our global programmatic media campaigns
  • Building Programmatic expertise in Zalando, and staying ahead of the curve in display and programmatic
  • Lead asset briefing, campaign creation, optimization, automation, testing & reporting
  • Identify performance gaps & opportunities within the channel
  • Leverage & analyse data to generate interesting insights and formulate hypothesis in non traditional ways
  • Collaborate with a wide range of stakeholders to influence roadmaps and prioritize projects based on impact & strategy
  • Design and implement extensive incrementality, bidding & creative tests to prove the value of programmatic advertising
  • Execution of campaigns across VOD, CTV, Programmatic, and Display
  • You are experienced in managing large budgets and delivering against efficiency targets
WE'D LOVE TO MEET YOU IF
  • Minimum 4 years of experience in display marketing having worked with DSP/SSP vendors, programmatic trading desks, digital marketing agencies, ad networks, and 3rd party data companies
  • In-depth experience in working with the most relevant display programmatic partners (ie Google, Teads)
  • Strategic adtech knowledge and implementation experience of the main components of the Display techstack (ie DSP partners, DCO partners, Brand Safety solutions)
  • Implementation expertise to create best-performing media tactics (ie audience strategies, 1st party data usage, account setup recommendations)
  • Experience using product feeds, dynamic ads & automation tools
  • Deep understanding of digital performance marketing metrics, tools & best practices
  • Strong command of analytics & data manipulation tools
  • Detail-oriented, with the ability to prioritise and manage time efficiently among multiple strategies and global campaign management
  • Knowledgeable about tracking, attribution models & incrementally testing with the ability to take action based on data-driven recommendations
  • You are a team player and a clear communicator with excellent command of written and spoken English
  • You are experienced in managing large budgets and delivering against efficiency targets
OUR OFFER
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model, with flexible hours and up to 60% remote
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available
ABOUT ZALANDO
It's the perfect time to join Zalando's journey, from being a pioneer in the world of e-commerce, to becoming the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/our-impact/domore-our-sustainability-strategy

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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