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Media Lead Nordics & Baltics (all genders)

Closing date
1 Dec 2022

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Job Details

This is an exciting opportunity to join and co-build a team of media professionals in a fast-growing fashion and technology company with ambitions of being the starting point for fashion and tripling the size of the business (from 10bn EUR to 30bn EUR) by 2025. This is an important hands-on role that will contribute greatly towards achieving that vision.

As Media Lead for Denmark, Finland, Norway, Sweden, Latvia, Lithuania and Estonia you will use data and insights to fuel world class 360 media and comms planning strategies, maximize the efficiency and effectiveness of our output and, ultimately, help us to grow our market share across our markets.

Reporting to the Head of Media, you will develop media strategic and tactical guidelines and oversee the execution of global and local media and communications campaigns, as well as support the Nordics & Baltics Marketing Teams specifically on achieving business and growth KPIs in their markets.
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy:
Our employee resource groups:
  • Global Campaign Planning:
    • Developing clear roadmaps for marketing rollouts across paid channels for 25 markets as media captain in cross-disciplinary campaign teams and in collaboration with global media agency
    • Ensuring the creative output meets the needs of the latest best practice across all formats and platforms
  • Media Excellence:
    • Identifying gaps or overlaps that could impact campaign performance and ways to solveit
    • Leading impact/KPI tracking and related adjustment and insights/learnings
    • Contributing towards creating a community of experts with shared goals, knowledge, insights and best practice; cooperating closely with other Media Leads and the internal Digital Media Team on bringing the best in class strategic and tactical media solutions to current business goals and challenges
  • Regional Media Execution:
    • Bringing the most of working collaboratively with regional marketing teams and local media agency - balancing pan-European strategies with local media and communications challenges and needs in an efficient manner
    • Managing best in class full funnel, with upper and mid funnel focus, media planning and buying practices across all media channels for your regional cluster (DK, FI, NO, SE, LV, LT, EE)
  • 8-10 years of relevant experience in media strategy and communications planning with a strong background in full funnel management with focus on upper and mid funnel above the line campaigns and a proven track record in planning and executing offline/online campaigns in the European markets
  • Experience in one or more markets of the regional cluster (DK, FI, NO, SE, LV, LT, EE)
  • Highly developed strategic and analytical skills with deep expertise in reaching and engaging specific user/audience segments through a targeted and flexible paid media approach
  • Experience in drawing insights and learnings and further applying them along with the KPIs to drive effectiveness and efficiency of media investments
  • Distinct track record of success in managing media processes
  • Passion about consumer behaviors and trends, understanding of their impact on the creative & media strategy
  • Excellence at managing complexity and operating in a fast paced environment
  • Confidence in managing cross-functional processes, strengths in connecting, integrating and communicating while building relationships with different stakeholders and bringing them on the journey together
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model, with flexible hours and up to 60% remote
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available
It's the perfect time to join Zalando's journey, from being a pioneer in the world of e-commerce, to becoming the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers.

Our values:

do.More - our sustainability strategy:

Follow us on Instagram:

Please note that all applications must be completed using the online form - we do not accept applications via email.


Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.

With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
+49 (0)30 2759 4693
Zalando SE
Valeska-Gert-Straße 5

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