Paid Social Media Lead (all genders)

Recruiter
Zalando
Location
Berlin
Posted
13 Sep 2022
Closes
07 Jan 2023
Ref
4555409
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
This is an exciting opportunity to join as our Paid Social Media Lead (all genders) within the Media Team with ambitions of being the starting point for fashion and tripling the size of the business (from 10bn EUR to 30bn EUR) by 2025.

Responsible for developing and executing the global paid social media strategy across Zalando's 23 markets, working in close collaboration with Media, Analytics & Market Leads while leading a team of data-driven paid social experts.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
  • Be responsible for the growth of awareness & consideration metrics through our global paid social media campaigns
  • Lead asset briefing, campaign creation, optimization, automation, testing & reporting
  • Identify performance gaps & opportunities within the channel
  • Leverage & analyse data to generate interesting insights and formulate hypothesis in non traditional ways
  • Own the strategic roadmap, testing plans and channel learnings (3-6 month plan)
  • Collaborate with a wide range of stakeholders to influence roadmaps and prioritize projects based on impact & strategy
  • Design and implement extensive incrementality, bidding & creative tests to prove the value of paid social advertising
  • Lead and maintain a community of 4+ paid social media experts with shared goals, knowledge and best practice.
  • You are experienced in managing large budgets and delivering against efficiency targets
WE'D LOVE TO MEET YOU IF
  • Minimum 8 years of hands-on social campaign management and strategic planning experience building the most innovative and performing social strategies in high-growth E-commerce / tech / travel companies or media agencies.
  • In-depth experience in working with the most relevant social partners (Meta, TikTok, Snap, Pinterest or Twitter)
  • Strategic expertise and implementation experience to recommend technical partners and solutions to scale social implementations across markets (ie Smartly).
  • Executional expertise to setup the best-performing paid social media tactics (ie audience strategies, account setup recommendations)
  • Strong experience using product feeds, dynamic ads & automation tools
  • Deep understanding of digital performance marketing metrics, tools & best practices
  • Strong command of analytics & data manipulation tools
  • Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
  • Knowledgeable about tracking, attribution models & incrementally testing with the ability to take action based on data-driven recommendations
  • You are a team player and a clear communicator with excellent command of written and spoken English
  • 3+ years people managing experience in a high-growth environment
OUR OFFER
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model, with flexible hours and up to 60% remote
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available
ABOUT ZALANDO
It's the perfect time to join Zalando's journey, from being a pioneer in the world of e-commerce, to becoming the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/our-impact/domore-our-sustainability-strategy

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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