Digital Director - Tapestry EMEAI

London, United Kingdom
14 Sep 2022
17 Oct 2022
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Role Summary:

The Tapestry EMEIA Digital Director delivers a best-in-class omnichannel experience and capability for our portfolio of brands in support of the development and realization of the company's holistic digital strategy and objectives.

This individual leads the company's EMEIA digital platform efforts - a key component of the company's acceleration strategy. This individual will support our EMEIA brand digital teams while partnering closely with Tapestry's global, enterprise digital teams. The EMEIA Digital Deader will lead development of the EMEIA enterprise digital strategy and roadmap, define and prioritize initiatives, drive execution and implementation, and ensure alignment of budgetary and resource requirements - while plugging into global digital ecosystems and resources.

They will be responsible for working with stakeholders and partners to deliver the right products to support the company's commercial and experiential objectives with a particular focus on the unique digital and omnichannel aspects of the EMEIA market and consumer. They will have experience in leading teams to develop insights and data led hypotheses, develop and iterate solutions through best practices, design thinking and lean experimentation.

Key responsibilities will include the following:
  • Develop and lead EMEIA capabilities related to
    • Product Management
    • User Experience
    • CDP/CRM
  • Support achievement of commercial targets and results - working closely with global and brand partners
  • Deliver an evolving, best in class, OMNI experience
    • Lead development of the product strategy in support of the overall digital enterprise OMNI strategy including support of both customer facing and associate facing in-store digital capabilities
    • Balance foundational, evolutionary, and innovative/inspiring initiatives in order to optimize commercial and experiential outcomes
  • Lead EMEIA demand management process
    • Partner with brands to understand and prioritize business needs and translate into digital capability roadmaps and investments
    • Work with IT and other partners to ensure that products and capabilities meet architectural and performance standards
    • Work with IT and other partners to support build vs. buy decisions
    • Achieve demonstrable internal rate of return (IRR) on product and experiential investments
  • Act as cultural change agent
    • Build a collaborative and customer-centric culture for a global multi brand organization
    • Implement design thinking and podular/scrum approaches to work
    • Support agile methodologies and process
    • Data driven/results oriented - support development of test and learn culture
  • Adopt global standards and capabilities
    • Leverage global capabilities and standards wherever possible
    • Leverage/adopt global product management standards - including global demand management processes
  • Develop and evolve best in class partnerships and capabilities with key EMEIA digital ecosystem partners
    • Proactively manage relationships in support of our portfolio of brands
    • Strategic, joint roadmap development to ensure the company participates in alpha/beta pilot activities and has well-formed solutions in advance of general availability releases
    • Develops best in class integrations and automations with key partners to support speed to solution and team scalability/efficiency

What Tapestry can offer you:

  • Hybrid working (3 days working from the Office, 2 days remote)
  • Option to finish early on a Friday (Flex Fridays)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils

Other benefits include:

  • 25 days holiday in addition to bank holidays
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off - Coach, Kate Spade, Stuart Weitzman
  • Private Healthcare with health assessment (Bupa)
  • Bupa rewards - Financial wellbeing support and wellness discounts
  • Private Dental Cover
  • Eyecare vouchers
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at