Social Media Specialist, Violet Grey - FARFETCH

US Los Angeles
14 Sep 2022
28 Oct 2022
Full Time

Launchpad, hitmaker, and editorial authority: Welcome to the world's most TRUSTED destination for CURATED, best in class beauty.

VIOLET GREY is built on the belief that customers want to feel confident in their purchase decisions. We serve our customers with best-in-class inspiration, education, and product recommendations. We never compromise on our distinct editorial integrity. We are committed to garnering customer trust with everything we do. We are a business in which best in class permeates all aspects of our company. We measure our success by the quality of our team.


The Social Media Manager is responsible for all of Violet Grey's organic social media, driving the growth and expansion on all platforms. This role requires analytical and creative thinking, with strong planning skills, and attention to detail . Based in Los Angeles or New York, the Social Media Manager will drive brand awareness and conversion, by leveraging Violet Grey creative resources and its community. This role is continuously analyzing, learning about, and growing the Violet Grey audiences on all platforms, by developing efficient tactics and implementing creative ways to engage the Violet Grey community. The ideal candidate is analytical, highly organized, detail-oriented, results-driven, and hands-on.


    • You will manage and own the social media roadmap, calendar, and performance.
    • You will plan and develop social media campaigns in partnership with the Social Media Coordinator.
    • You will craft on-brand compelling copy that engages Violet Grey's audiences.
    • You will post content across social media accounts.
    • You will engage with customers on different channels, sharing relevant information or directing them to Customer Service.
    • You will analyze performance, iterate on tactics, and constantly refine goals to hit KPIs.
    • You will build strong reporting to be shared with stakeholders. Sharing regular feedback on creative assets and actively making relevant recommendations.
    • You will constantly be up to date with the latest social media trends, whether it be new platforms or new formats.


    • You have deep channel expertise in social platforms including but not limited to Meta, Alphabet, and TikTok.
    • You have experience within an eCommerce platform.
    • You have experience with social media posting and analytics tools.
    • You have a strong ability to articulate and present analysis and recommendations to all levels of management.
    • You have excellent communication, analytical, and organizational skills.
    • You have strong problem-solving ability, are result-driven, and organized but operate with a scrappy mindset.
    • You possess a strong Beauty industry knowledge
    • A deep brand sensibility is required


    • Flexible opt-in benefits including PTO, site discounts, 401k, medical/dental/vision insurance, flexible spending accounts + more.


    • Violet Grey is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

We are looking for a Social Media Manager to join our Violet Grey team in New York!${description2}

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