Associate Manager, e-commerce, Tmall commercial

Shanghai, China
15 Sep 2022
04 Nov 2022
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Primary Purpose:

  • This e-Commerce Commercial Associate Manager will be responsible for Coach e-Commerce growth in China, through Alibaba digital channels
  • The role will lead platform activity plan, Tmall promotion strategy, coordinate projects with Tmall luxury pavilion and oversee Ali new functional tools to improve both financial results and consumer/member experience.
  • This role will assist e-Commerce Senior Manager on business developing new sales opportunities in Alibaba to accelerate business size and enlarge business share
  • The role will work closely with TP (Taobao Partner) and multiple internal business functions including eCommerce team and Marketing, Merchandising, Supply Chain, Finance, IT and Legal team.

Key Roles and Responsibilities will include:

  • Work with internal stakeholders (Merchandising, Retail, Finance, Brand Marketing team, Finance, IT and Legal) - as well as external partners (TP, Digital agencies etc.) to deliver best-in-class Tmall revenue and experience
  • Plan, design and implement yearly/quarterly/monthly stores' campaign calendar based on Tmall marketing cadence. Take special care on online shopping festivals, including but not limited to 3.8/6.18/11.11/12.12 etc.
  • Daily operation for Tmall business, also will include scope for payment, contract, and etc.

  • Visit and communicate with third-party business partners and agencies, especially with Tmall Luxury pavilion team
  • Work closely within eCommerce team with eCommerce Marketing Manager/eCommerce Product Manager/eCommerce Commercial Managers
  • Work closely with Digital, Supply Chain, Finance, IT and Legal teams

The accomplished individual will possess...
  • Minimum 3 years+ Tmall E-Commerce experience. Luxury or cosmetics industry is preferred.
  • Bachelor degree or above
  • Extensive experience with and deep understanding of Alibaba's ecosystems, solutions and teams.
  • Leadership with goal oriented working mentality
  • Strong management skills especially experienced in managing vendors
  • Strong planning, analytical and organizational skills - with proven ability to manage multiple tasks
  • In-depth understanding of ecommerce game rules especially in marketplace environment
  • Hands on experience with E-com store operation and familiar with backend tools
  • Strong business sense and being data driven
  • Strong interpersonal & communication skills
  • Passionate, responsive strong willingness to learn and grow
  • Traveling to Hangzhou may required

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at