Specialist, Global Digital Content

Recruiter
Tiffany & Co.
Location
New York, New York, United States
Posted
16 Sep 2022
Closes
26 Oct 2022
Ref
55179
Function
Marketing
Level
Manager
Hours
Full Time
Position Overview:

The Specialist will partner with global & regional teams to assist in developing Digital content strategy and optimizing content performance across all Digital Commerce channels (22+ sites).

This role is responsible for providing site insights and strategic objectives to inform 360 marketing planning from campaign ideation to execution on the site to post-campaign performance and site optimization. This position serves as the connection point, driving cross-functional alignment, between Digital, Brand and Creative teams, as well as with Regional eCommerce, SEO and Merchandising teams.

Key Accountabilities:

Content Planning
  • Create clear and concise site content briefs centered on business/client needs and insights, explaining site objectives, scope, phasing, and regional variations
  • Own the entire brief life cycle: from inception, cross functional alignment and communication, clear writing of the brief, providing brief agenda, overseeing the brief kickoff, then partnering with authors team to final execution
  • Assist in the development of site layout and linking strategy for home page and collection/initiative landing pages and browse grids, defining how and where content lives on site to optimize user experience and drive Omnichannel KPIs.
  • Map visual layout blueprints to clearly showcase site content plans. Review mapping closely with digital operations/authoring/creative teams to guide site publishing

Content Project Management & Process
  • Ensure projects are kicked off with Site Operations and Publishing teams and there is clarity on scope and site journey, sku launches, re-directs and regional changes
  • Owner of brief kick offs, wireframe routing and PDF layouts with cross functional partners, consolidating feedback and relaying valid feedback to Creative
  • Work with Project Management to ensure timing and tasks are assigned for each brief, and briefs are scheduled with phasing in Wrike
  • Responsible for all regional communication and questions, responding in a timely manner

Site Optimization & Performance
  • Monitor site content performance weekly and share findings/hypotheses and optimization proposals with Digital team. Work with Digital Ops and Publishing team to implement site optimizations
  • Leverage data and insights from Merch, UX and Analytics teams to influence 360 marketing planning and briefing decisions
  • Partner with Digital Optimization team to implement content/optimization tests. Review test results and implement test winners

Required Qualifications:
  • 3+ years work experience in eCommerce/ Digital Marketing (at least 2+ years in eCommerce Content or Operations)
  • Should possess a blend of editorial, strategic, and creative abilities
  • Prior experience with Adobe Experience Manager (AEM) web content management system or another leading content management system preferred
  • Must have strong process orientation and attention to detail needed to lead efforts to improve go-to-market processes across website campaign operations, proactively bring forward and solve for areas of opportunity, and influence across stakeholder groups in the organization to establish new processes where needed.
  • Must have prior experience in eCommerce and be a subject matter expert with direct experience being responsible for website creative campaign operations across devices (desktop, mobile, tablet)
  • Must understand HTML, CSS and other web development concepts
  • Must have basic understanding of Digital Asset Management concepts
  • Must have experience with web analytics tools, such as Content Square, Omniture & Google Analytics
  • Strong project management expertise including excellent multi-tasking, prioritization and organization skills
  • Strong detail orientation with ability to see / maintain strategic perspective

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