Self Service Media Manager - ZMS
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 31 Oct 2022
View more
- Function
- Editorial & Media
- Level
- Manager
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Job Details
THE ROLE & THE TEAM
The main purpose of the Self Service Media team is to increase retention and reduce churn in a scalable manner and provide L2 support to Campaign Management related questions, such as setup and optimization.
As a Media manager you are expected to understand the partners set-up, their campaign objectives and guide them with their marketing strategies and campaign management by indicating growth and optimization opportunities to make their campaigns successful.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
Zalando Marketing Services, ZMS, is Zalando's 360° marketing unit that helps brands to create, connect and convert on a whole new level, across many different channels. Zalando Marketing Services provides our brand partners with valuable insights and advice on strategic decisions, creates holistic marketing strategies and delivers effective media solutions, content creation and consumer insight.
Please note that all applications must be completed using the online form - we do not accept applications via email.
The main purpose of the Self Service Media team is to increase retention and reduce churn in a scalable manner and provide L2 support to Campaign Management related questions, such as setup and optimization.
As a Media manager you are expected to understand the partners set-up, their campaign objectives and guide them with their marketing strategies and campaign management by indicating growth and optimization opportunities to make their campaigns successful.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
- Monitoring and providing optimization recommendations to brand partners in order to improve performance of their advertising campaigns (recommendations including adjusting budgets, altering targeting etc.)
- Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively provide recommendations on improvement of performance by use of insights
- Deep dive into campaign analysis based on campaign performance drivers
- Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting
- Weekly consultation calls with self-service partners to trigger campaign optimization and possibly new campaign set-ups
- Being a core part of our self-service platform development, by providing Product Managers, Engineers and Marketing Campaign Insights for success stories and best practices in order to enhance our external self-service knowledge base
- Understanding platform mechanisms, educating partners in Collaboration with Marketing (1-to-many and 2nd level support) by using data, insights and market intelligence to identify opportunities
- Support the marketing team create guidelines, newsletters and webinars for our partners
- Minimum 4 years of experience in the online advertising industry. Previous agency, online publisher/sales house or retailer experience is a plus
- Expert platform knowledge (Smart.ly, Facebook Business Manager, DV360, Google Ads, Amazon DSP etc.) and up to date knowledge on the latest media trends
- Experience managing campaigns across the various channels and buying models
- Experience with marketing automation practices and tools
- Analytical thinking / result-driven and solution-oriented working style
- Excellent prioritization and time management skills
- Strong level of autonomy and decisiveness based on data
Zalando Marketing Services, ZMS, is Zalando's 360° marketing unit that helps brands to create, connect and convert on a whole new level, across many different channels. Zalando Marketing Services provides our brand partners with valuable insights and advice on strategic decisions, creates holistic marketing strategies and delivers effective media solutions, content creation and consumer insight.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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