Senior Coordinator Brand Marketing , EMEA

Calvin Klein
Amsterdam, Netherlands
20 Sep 2022
25 Oct 2022
Full Time
About Calvin Klein

Calvin Klein is one of the world's leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand's minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands - CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance - are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $8.5 billion in 2021.

Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand's worldwide relevance, presence, and long term growth.

The Team

The role is part of the Omni-channel Brand Marketing department responsible of strategizing and executing all global campaign across Europe. You will sit at the interaction between Brand Marketing, Ecommerce, Comms & influencer, Media, Creative Studio, CI, CRM, analytics, local teams and external partners.

The CK Brand Marketing department has 3 key objectives:
  • Increase visibility to drive engagement and brand desirability in the markets
  • Leverage data / insights to drive traffic and conversion at full price and for wholesale partners
  • Be a pro-active business partner with all stakeholders, internal and external

The Marketing Department is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach. In everything we do we want to create the best experiences for consumers online/offline and to be the most desired fashion brand where consumers shop. Whether it is through impactful in-store experiences, clear navigation and storytelling. We deliver data driven and insight-based consumer journeys that our markets want to activate in order to win at the point of purchase while strengthening our global brand.

The Position

The team manages all our consumer facing sales channels; Ecommerce, Retail, Outlet, Franchise, Marketplace and Wholesale activations for all marketing campaigns that are rolled out globally and local activations upon request. Your main focus will be on our DTC channels and in close contact with all our local teams

Key Responsibilities:
  • Support the Brand marketing manager in implementing the global campaigns locally.
  • Advise on local markets' annual and seasonal strategies, to ensure they are holistic (consumer-first) and ladder up to regional marketing priorities and global brand priorities.
  • Lead and project manager bigger 360 activations across internal stakeholders
  • (Ecommerce / retail / wholesale / media / coms / studio / local teams) and external (agencies / vendors)
  • Share best practices with other markets on an ongoing basis to drive success in the region.
  • Be the main POC for designated markets for local marketing briefs and ensure they would deliver against the EU regional needs and priorities
  • Cultivate relationships with local marketing teams and internal stakeholders
  • Manage the dedicated budget for local Omnichannel activation

The Ideal Candidate:
  • A minimum of 2-3 working experience in fashion or luxury industry
  • At the minimum a Bachelor's degree in Marketing/Communications
  • Strong proven project management skills + track record
  • Demonstrated success in driving projects from concept to implementation and measurement of results, in close partnership with cross-functional teams
  • Ability to thrive in ambiguous environments and self-starter to improve efficiencies and processes.
  • Experience in EU markets, other languages a plus
  • Experience in (EU) retail & wholesale marketing
  • Collaborative; able to liaise closely across different levels of the organization
  • Pro-active and hands-on and independent
  • Creative, open minded and resourceful
  • Strong aesthetic eye and taste level
  • Attention to detail
  • Fluent in English, both written and spoken form
  • Strong communication skills
  • Team player and flexible
  • Responsive and service minded
  • Pop culture and fashion lover
  • Working knowledge of Microsoft Office programs; Excel, PowerPoint and Keynote
  • Ability to manage multiple projects with challenging lead-times at the same time

What You Can Expect from Us
  • Work Smart Program:hybrid work, flex hours, work from anywhere4 weeks a year, home office allowance and meeting freeFridays
  • One of a kind Campus:state-of-the-art collaboration spaces, restaurant with premium buffet, takeaway deli, barista coffee bars, skybar and rooftop garden
  • Health & Well-being:People's Place gym,sports clubs, nutritional coaching, meditation studio, headspace subscription, rooftop yoga and mental health days
  • Social events:Thursday socials, pub quizzes, annual themed events, sample sales and market launches
  • PVH University:learning and development programsto leverage yourprofessional and personal goals
  • How we support you:onsite parking, bike garages, commuting allowances, Employee Assistance Programs, pension schemes and discount on our brands Tommy Hilfiger & Calvin Klein to name a few!

Our Talent Acquisition will share our full benefits overview at the offer stage.

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.