Customer Strategy Analyst

Neiman Marcus
New York, New York, United States
22 Sep 2022
03 Jan 2023
About Bergdorf Goodman

As the house of extraordinary taste for almost 120 years, we are New York's original icon of style.

The legendary window on inventive inspiration, discerning since day one, we define the culture of fashion.

We are a community of "creative ingeniuses" cultivating experiences beyond the expected

and nurturing ideas that inspire the joy of discovery.

We thrive on bringing exceptional creative talents together.

We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman.

The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.

Job Summary

The customer strategy team is looking for a strategy analyst to identify actionable insights within the BG customer base and translate these insights into business opportunities. This individual will also collaborate with cross-functional stakeholders to ensure flawless execution of customer initiatives. Additional components of the role include:

· Identifying trends in customer purchase behavior and providing recommendations on potential marketing activations to drive customer objectives.

· Tracking performance of customer segments and providing regular updates to internal stakeholders.

· Providing support on targeted customer activations, including opportunity-sizing, identifying optimal customer audiences, assessing performance, and reporting out on results.

· Assisting in the execution of personalized promotions, including working with creative team to develop assets, assisting with promo code set-up, monitoring live campaigns and developing performance recaps.

· Partnering with cross functional stakeholders including CRM, analytics, performance marketing, and marketing channel owners on requests for data pulls, business analysis and reporting.


· At least 3-5 years of experience in an analytical role

· Bachelor's Degree in quantitative field such as mathematics, computer science, economics, information management, statistics, or equivalent.

· Excellent problem-solving, communication, team-working skills, and attention to detail.

· Customer mindset and passion for understanding drivers of customer behavior.

· Extensive knowledge of Excel and SQL a must. Experience with Tableau preferred.

· Must have strong project management skills and be able to partner with teams across the organization to drive projects forward.

· Experience in retail a plus

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