Intern, Marketing PFS

Ralph Lauren
London, United Kingdom
23 Sep 2022
29 Sep 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
POSITION SCOPE We are seeking a passionate, creative, organized and highly motivated individual to join the exciting Marketing department overseeing the European Outlet Stores. This channel supervises more than 60 stores in 14 countries and continues to expand throughout Europe. The successful candidate will contribute to the PFS-EU Marketing team, in terms of direct marketing, event planning, tourism initiatives, advertising, seasonal planning, presentation building, as well as result tracking and analysis.

Essential Duties & Responsibilities
LEARNING EXPERIENCE / RESPONSIBILITIES Working within the European Marketing Coordinator and wider team in London, you will learn to implement a Marketing plan which is both brand appropriate and market right in order to acquire and secure the loyalty of our customers in a high paced and ambitious environment. Reporting to the Marketing Coordinator, you will: · Participate in the elaboration of the European PFS-EU strategy · Assist in the delivery of global brand & philanthropy campaigns such as Wimbledon, working cross-functionally with Email, Brand, Creative, Buying, Brand Presentation, Planning & RLS teams. · Support in the orchestration of seasonal content deliveries & shoots, ensuring channel relevance & brand guidelines are adhered to. · Manage the implementation & reporting of print campaigns in line with the phasing plan and in response to trade · Coordinate in-store events that elevate the brand and drive traffic to our stores · Clearly communicate the validated strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them alive - including Brand Presentation, CRM and Retail. · Assist in the management of the relationships with key landlord partners to ensure that the brand share of voice remains high within our key distribution points · Support with budget management, raising PO's and setting up new vendors. · Help identify innovative big ideas to guarantee strong brand awareness & engagement The role requires someone with strong communication skills, business mindset and an entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders - marketing peers, creative, CRM, buying and stores. Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and "feel" for the brand, strong interest in fashion and digital innovation, and the ability to inspire change and drive excitement.

Experience, Skills & Knowledge
KEY REQUIREMENTS · Bachelor Degree minimum requirement · Previous Experience: internship or relevant experience in Marketing · Fluent in English (both written and spoken); additional languages a bonus in particular German Person Specification: · Strong business sense and analytical capacity · Creative thinking skills and pro-activity in bringing new ideas and concepts · Curiosity and understanding of the luxury industry and competitors activities · Detail-oriented with the ability to work well under pressure in a fast-paced environment · Excellent communication skills, both verbal and written · Advanced Excel & Powerpoint skills · Demonstrate ownership and accountability of whole projects and general tasks · Demonstrate clear planning and project management

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