DIGITAL MARKETING STRATEGIST

Recruiter
Kat Maconie
Location
London (Central), London (Greater) (GB)
Salary
Salary based on experience
Posted
23 Sep 2022
Closes
23 Oct 2022
Function
Ecommerce
Contract Type
Permanent
Hours
Full Time
Digital marketing executive (paid social & PPC)   What you will do: Manage the execution of paid Social campaigns, predominantly Meta, TikTok & Pinterest as well as PPC and Search (Google Ads). Optimise content per channel so the audience is seeing the right content, at the right time. Assist web team with updating relevant landing pages. Identify key performance levers for each channel, strategy, country, and campaign, and apply and share learnings. Data analysis and reporting to ensure optimised spend, and monitor/improve campaign performance. Maintain quality of data collection via various platforms (TripleWhale, Google Analytics, etc.). Plan and implement tests, collect and analyse data, identify trends and insights to achieve business and marketing KPIs across the different funnels. Research campaign issues and apply solutions. Collaborate with the internal creative team to ensure all media content follows best practices and all creative requirements are consistently met. Keep up to speed with media trends across all channels and markets and explore new products and features through testing. Who you are: You have at least 1-2 years of experience with PPC and paid social campaigns (Facebook, Instagram, TikTok, Pinterest). Have a business-focused mind with a view to output content that generates leads and facilitates conversions. Are proficient with web analytics tools such as Google Analytics and other statistical platforms. Are comfortable working with social network representatives to get a rounded view of industry trends and analyse the performance. Have a strong understanding of channel development and new campaigns. Can clearly understand and analyse KPIs by channel, device and country. Can take strategic inputs and turn them into executable tasks. Could liaise with stakeholders in-house, or agency, and more broadly within the business. Has a result-oriented and responsive approach, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed. Is intuitive in understanding the relationship between media metrics and business KPIs in an e-commerce context. Has excellent organisational skills, and ability to multi-task/manage multiple projects at the same time. Ability to work in teams and/or independently to meet goals. Is ready to learn, grow and adapt in a fast-paced environment. Has a can-do attitude and a willingness to manage multiple projects.

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