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DIGITAL MARKETING STRATEGIST

Employer
Kat Maconie
Location
London (Central), London (Greater) (GB)
Salary
Salary based on experience
Closing date
23 Oct 2022

View more

Function
Ecommerce
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

Digital marketing executive (paid social & PPC)   What you will do: Manage the execution of paid Social campaigns, predominantly Meta, TikTok & Pinterest as well as PPC and Search (Google Ads). Optimise content per channel so the audience is seeing the right content, at the right time. Assist web team with updating relevant landing pages. Identify key performance levers for each channel, strategy, country, and campaign, and apply and share learnings. Data analysis and reporting to ensure optimised spend, and monitor/improve campaign performance. Maintain quality of data collection via various platforms (TripleWhale, Google Analytics, etc.). Plan and implement tests, collect and analyse data, identify trends and insights to achieve business and marketing KPIs across the different funnels. Research campaign issues and apply solutions. Collaborate with the internal creative team to ensure all media content follows best practices and all creative requirements are consistently met. Keep up to speed with media trends across all channels and markets and explore new products and features through testing. Who you are: You have at least 1-2 years of experience with PPC and paid social campaigns (Facebook, Instagram, TikTok, Pinterest). Have a business-focused mind with a view to output content that generates leads and facilitates conversions. Are proficient with web analytics tools such as Google Analytics and other statistical platforms. Are comfortable working with social network representatives to get a rounded view of industry trends and analyse the performance. Have a strong understanding of channel development and new campaigns. Can clearly understand and analyse KPIs by channel, device and country. Can take strategic inputs and turn them into executable tasks. Could liaise with stakeholders in-house, or agency, and more broadly within the business. Has a result-oriented and responsive approach, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed. Is intuitive in understanding the relationship between media metrics and business KPIs in an e-commerce context. Has excellent organisational skills, and ability to multi-task/manage multiple projects at the same time. Ability to work in teams and/or independently to meet goals. Is ready to learn, grow and adapt in a fast-paced environment. Has a can-do attitude and a willingness to manage multiple projects.

Company

Andy Warhol once said that shoes can be art; it’s safe to say that Kat Maconie’s eye-catching designs fall into that category. From Taylor Swift to Rita Ora, her statement heels have put a spring in the step of some of the world’s most fashionable women.

Kat Maconie shoes are instantly recognisable by their dazzling colour palette, statement hardware frames on architectural heels, and maximalist details. From beaded and bedazzled, to embroidered and appliqued; more is more. Uniquely comfortable and easy to wear, Kat Maconie shoes are designed with comfort and fit at the forefront.

Each season, Kat Maconie offers a signature collection of unique shoes. The graphic shapes, unique textures, embellishments and vivid colour combinations of these contemporary luxe shoes have made them the go-to for women who dress from the feet up. 

Company info
Telephone
07990522510
Location
90 Maltings Place
Tower Bridge Road
London
London
SE1 3LJ
United Kingdom

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