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Digital Marketing Specialist

Tiffany & Co.
London, United Kingdom
Closing date
25 Nov 2022

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Full Time
This position, which reports into the Digital Marketing Manager , is responsible for developing our digital marketing capabilities with a focus on the growing channels of paid social and affiliate marketing. This requires the ability to work with external agencies both technical and marketing and build direct relationship with key affiliate partners in the UK & EU. The role will also assist with driving paid search performance through working closely with Publicis to promote best practices specific to the EMEA region. The EMEA Digital Marketing Specialist works directly with multiple cross functional teams, locally, regionally and globally. A critical component of the role is to work closely with Global IT, Global Media and Legal to ensure that our digital marketing activities have the correct technical build and are legally compliant. This individual understands the primary performance marketing channels and has experience of audience targeting and campaign creation and can articulate the benefits of digital marketing strategies to the entire business.

Key Accountabilities:

Paid Social
  • Lead all lower funnel campaigns and strategies across our main Meta platforms.
  • Evaluate the potential of new platforms and manage their launches (Snapchat, TikTok, Pinterest) while coordinating a smooth communication between agencies and internal Brand and Global teams.
  • Focus on audience targeting and select the right assets and copies for the relevant prospects and website visitors.
  • Partner with the Digital Marketing Manager to ensure paid social activities are optimised through the full consumer funnel.
  • Maximise the performance of conversion driving campaigns in line with the brand consideration.
  • Complete weekly and monthly reporting on paid social activity.

Affiliate Marketing
  • Lead the affiliate marketing activity by establishing relationships with the affiliate network and key affiliate sites, with the aim to generate brand consideration and revenue for Tiffany & Co.
  • Plan affiliate content and exposure in line with the wider marketing calendar.
  • Work with the Digital Marketing Manager and the wider PR and marketing teams to distribute relevant assets to key affiliate sites and ensuring that the affiliates' activity align with the brand focus and positioning.
  • Project plan new affiliate inclusion and/or change of commercial agreements with existing partners in partnership with the Digital Marketing Manager.
  • Run weekly and monthly meeting with affiliate network and key affiliates to define plan of actions and activities
  • Identify KPIs and ensure that all initiatives are meeting targets.

Search Marketing
  • Support the Digital Marketing Manager with the implementation of the paid search strategy, working on short-term and long-term projects to increase return on investment, including re-structuring campaigns, writing text ads and coordinating translations across EMEA markets, improving audience targeting and testing new opportunities.
  • Track budget spend and support the decisions regarding the best distribution of budget across countries and campaigns.
  • Look for synergies between the digital performance channels and suggest enhancements that will improve the client experience and generate revenue.

Technical & Administrative Support
  • Be the point of contact for potential GDPR updates as it relates to UK/EU websites via an appropriate CMP (Consent Management Platform)
  • Manage the relationship with our feed management partner and trouble- shoot issues between agencies, suppliers and Global IT when necessary
  • Manage the invoices and budget reconciliation for performance marketing channels, working closely with Finance.
  • Contribute to the wider departmental forecasting and planning outputs

Required Qualifications
  • Prior experience working across digital performance marketing, paid search, paid search, affiliates
  • 3+ years of experience.
  • Experience with audience targeting, performance tracking, creative selection and deployment.
  • Experience with paid search campaign management and optimization.
  • Experience with Adobe and/or Google Analytics
  • Ability to build relationships quickly and coordinate projects across several levels of the organisation.
  • Excellent drive and strong problem solving and communication skills
  • Experience working with managing and motivating agencies and building direct relationships with suppliers.
  • Analytical skills and project management experience.

Preferred Qualification
  • Relevant Degree (business, communication, marketing)
  • Experienced working in a digital agency
  • Experience and interest in jewellery trends and digital retail best practices
  • Knowledge of luxury in a digital environment, how users interact with content and understand how consumers behave in a digital ecommerce environment.

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