Senior Associate, SEM

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Responsibilities include:

• Oversee the planning, management and optimisation of all PPC campaigns, including text and performance max shopping campaigns for Kate Spade's European businesses
• Oversee the planning, execution and optimisation of all SEO campaigns to increase the brand's relevancy and organic search visibility of targeted terms for Kate Spade's European businesses
• Produce weekly/monthly channel and ranking reports across all EU regions, supporting the Senior Performance Marketing Manager in digital marketing meetings
• Lead transition of PPC channel management from agency to in-house ownership
• Monitor account performance, ensuring that campaigns do not over- or under-spend against set budgets to achieve channel targets
• Manage relationship with SEM agencies and 3rd party platforms, utilizing their expertise on an ad-hoc basis to ensure that the business is incorporating all opportunities at it's disposal
• Manage relationship with product feed vendor, to ensure correct product information is being passed to our partners
• Work closely with ecommerce trade, brand marketing and buying teams to effectively support key product pushes, brand marketing initiatives and increase channel performance across both full price and outlet audiences within target markets
• Act as SEO advocate, communicating best practices to the wider business to ensure that content is created with SEO in mind
• Optimise new and existing site content & copy on a regular basis to ensure continual increased exposure of the site's indexed pages within the SERPs
• Partner with development team to brief, consult and approve technical implementation through JIRA, to support SEO site enhancements
• Keep abreast of channel and industry developments, bringing any opportunities back to the business to increase performance
• Act as Google marketing expert, keeping the business abreast of all channel releases and platform updates

The accomplished individual will possess...

• 3+ years experience in search engine marketing, preferably in (or working on behalf of) a global retail business
• Extensive experience in Google Ads, Campaign Manager 360, and Google Search Console platforms
• Experience working both independently and as a team member in a fast-paced environment
• Experience of working in a global company/brand and/or online startup
• Excellent organizational skills and detail-orientated
• Excellent communication, presentation and analytical skills
• Commercially-minded and results driven
• Strong analytical skills with ability to work towards multiple KPIs
• Strong problem solving skills; proactive and takes initiative
• Ability to multi-task under tight deadlines and have a strong sense of urgency
• Ability to act quickly to last minute requests and changes.
• Advanced in Excel for data manipulation
• Knowledge of marketing principles

An outstanding professional will have...

• Experience of working with U.S based head office
• Previous experience overseeing agency to in-house channel management transition

What Tapestry can offer you:

• Hybrid working (3 days working from the Office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events - Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils

Other benefits include:

• 25 days holiday in addition to bank holidays
• Annual Incentive Plan (company performance bonus)
• Multi brand discount up to 50% off - Coach, Kate Spade, Stuart Weitzman
• Private Healthcare with health assessment (Bupa)
• Bupa rewards - Financial wellbeing support and wellness discounts
• Private Dental Cover
• Eyecare vouchers
• Employee Assistance Program
• Employer Pension Contribution
• Gym discount
• Interest free season ticket loan
• Cycle to work scheme

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com .