VM Manager

London (Central), London (Greater) (GB)
28 Sep 2022
28 Oct 2022

As VM Manager, you will be an ambassador of the brand, ensuring the implementation and execution of visual merchandising standards across the store in line with DSM guidelines. Reporting directly to the Store Director, you will build strong relationships with the London and HQ teams to ensure the consistency and quality of all directives across all product areas.


  • Overall responsibility for implementing the VMD direction for DSM
  • Support the retail team to maximise sales through strong VMD direction and communication
  • Ensure strong visual image in line with direction from HQ and as directed by Company Directors
  • Ensure all requests are actioned and reported on in good time
  • Catalogue/ Photograph and report on visual changes to spaces
  • Align with Brand Managers, Merchandisers & Buyers to create a comprehensive and practicable VMD plan that is flexible relevant to deliveries, launches and other store ‘moments’
  • Produce a weekly VMD Map planning the week ahead and communicate this to the Vice President for approval
  • Align with Comms Team, Digital Team, Press and CRM managers to ensure continuity with other departments
  • Approval for e-shop pages to ensure product VMD is consistent across departments
  • Liaise with external brand representatives to ensure DSM VMD guidelines are adhered to within Brand spaces
  • Ensure VMD housekeeping standards are consistently delivered and preserved, maintaining DSM’s reputation as the best store in the world
  • Support the DSM Singapore team with VMD guidance and advice
  • Present during store photography sessions and space imagery sessions in order to check and maintain standards are always met
  • Present during out of hours, evening and overnight installations to ensure the final space image meets DSM standards
  • Communicate closely with the retail teams to embed and monitor brand image compliance across the store by reviewing photos, cascading guidelines and supporting store queries or escalations
  • Prepare VM packs and guidelines for the teams, enclosing detailed photos, comments and notes to enable a consistent and clear message throughout the store
  • Analyse and monitor the effect and impact of specific VM actions on business results across the store and different product category / brands and consistently feedback on VM action results
  • Keep on top of VM trends within the market, producing detailed feedback and suggestions to the business in order to maximise sales
  • Communicate to and coach retail teams on all visual guidelines and new directives
  • Assist with the development and delivery of VM training to store teams


  • Master’s degree, business school or VM academic background or equivalent
  • Minimum 4 years of experience in Visual Merchandising (ideally in the luxury industry)
  • Clear affinity for the brand and product
  • Strong organisational skills and attention to detail
  • Excellent communication skills across all levels
  • Organised, proactive, agile and dynamic
  • Positive and passionate with an ability to motivate others
  • Strong computer skills including office, photoshop etc.

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