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Senior Performance Marketing Executive, United Kingdom

Employer
Charles & Keith
Location
London (East), London (Greater)
Closing date
3 Nov 2022

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Job Details

Reporting to the Head of E-Commerce (UK), the ideal candidate would have experience in Paid Social, Paid Search and Affiliates, managing performance marketing campaigns for the company across UK, Europe and North America

Job Responsibilities

  • Manage the day to day of Performance Marketing campaigns (focusing on Paid search, Paid Social and Affiliates) from conception to execution to grow these channel sales.
  • Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice.
  • Updating the marketing calendar with PM activity as a reference point for the following year
  • Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
  • Managing the budget alongside the Head of E-Commerce (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis.
  • Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required.
  • Analysing and interpreting trends and providing actionable insights based on available analytics data.
  • Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business.
  • Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix

Job Requirements

  • More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
  • Experience of running successful Paid Social and Paid Search campaigns from conception to execution either at an agency, or a fast paced client-side environment.
  • Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
  • Hands-on experience with Facebook, Adwords and Bing platforms
  • Advantageous to have experience in running successful affiliate programmes
  • Comfortable in producing excel/sheets reports and formulas
  • Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
  • A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
  • Highly organised with the ability to meet tight deadlines

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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