Ecom Marketing Manager, Loyalty & Promotions

About Athleta

For the past 22 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

In this role, you will help manage all loyalty and promotional campaigns in the site and app channels. You will be responsible for driving increased campaign performance through innovation, testing, and analytics. The role must balance current strategies with leading optimizations and new initiatives to ensure growth.

What You'll Do

• Help build strategy for promotional and loyalty programs, keeping the customer engaged and converting
• Own briefing, execution, and QA of all promotional and loyalty programs across site and app channels ensuring flawless campaign launches
• Partner with cross functional teams to ideate and execute A/B tests for optimizations
• Pull data for reporting and communicate results to the team with clear take-aways and next steps

Who You Are

• Self-starter with strong interpersonal skills, who can work effectively and build strong relationships with business partners
• Able to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
• Familiarity with web analytics (ex: Omniture); exceptional analytical skills and the ability to build out new reports based on needs
• Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data
• Experience using logic and methods to solve difficult problems and derive effective solutions
• Knowledge of growth and/or retention strategies; experience in lifecycle programs a plus

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).