Marketing Manager - Member Lifecycle and Engagement

New York City, New York (US)
05 Oct 2022
01 Nov 2022
Contract Type
Full Time

About This Role:

Vivrelle is seeking our first lifecycle marketer to play a critical role in engaging and scaling our member community. This role will develop lifecycle marketing campaigns to drive engagement, value, and customer retention at key touch points in the user journey using email, SMS, and e-commerce personalization.

Our ideal candidate is an experienced growth marketer with an entrepreneurial mindset who’s excited about building and delivering a holistic consumer marketing strategy for a rapidly growing consumer brand. You should be a thought leader for developing new, innovative, results-driven acquisition, engagement and retention programs. A fashion background is a major plus. You love analytics and base your decisions on data. As a key member of our team, you think like an owner – no task is too big or too small for you; you do what it takes to get the job done and are comfortable wearing many hats. This position is based in Midtown, NYC.

Your Responsibilities Will Include:

  • Create and own the lifecycle marketing strategy used to acquire, convert, engage, and retain Vivrelle members using channels not limited to email, SMS, and push
  • Build measurable and actionable campaigns mapped to important lifecycle moments, including acquisition campaigns, welcome campaigns, triggered order flow campaigns, and upsell and loyalty campaigns
  • Implement automated flows to drive conversion and retention, pulling insights from data to identify opportunities for A/B testing and customer segmentation across channels
  • Develop marketing calendar in partnership with digital product, brand, and social teams to execute campaigns that drive member engagement, sales, and brand ubiquity
  • Identify opportunities and build strategies from scratch to leverage new marketing technologies, platforms, and channels to reach and engage Vivrelle members
  • Collaborate with cross-functional stakeholders to deliver a premium member experience across all touch points

Your Skills and Qualifications Include:

  • 3-5+ years of Growth, B2C, CRM, or DTC e-commerce marketing experience (subscription experience is a plus)
  • Experience managing email, push and/or SMS, and loyalty or referral programs
  • Experience using data hands-on to segment customer audiences and drive ROI
  • Experience building and scaling systems and programs to keep up with a growing brand
  • Experience coding email templates in HTML with reusable components
  • A mix of creative and analytical thinking while being customer-focused and brand-obsessed
  • An entrepreneurial spirit with a positive attitude towards tackling challenges and opportunities (ie willing to roll up your sleeves and do what is necessary to get the job done)
  • Familiarity with tech and start-up environments
  • Experience in the fashion and/or luxury space

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