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Senior Coordinator- Digital Strategy, NA Marketing - CALVIN KLEIN

Employer
Calvin Klein
Location
New York, New York, United States of America
Closing date
19 Nov 2022

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Function
Marketing
Level
Senior Manager
Hours
Full Time
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Job Details

POSITION SUMMARY:

Calvin Klein is seeking a digital strategist to join the North America Marketing team as Senior Coordinator, Digital Strategy. The position is to supports all North America digital initiatives across strategic, creative and analytical touch points, with a strong focus on E-Commerce. This position will integrate the regional marketing objectives into all digital initiatives across site, CRM, media, etc.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
  • Collaborate with Integrated Marketing team to incorporate regional product priorities into digital solutions
  • Supports E-commerce team with asset overviews that illustrates which images feature styles that were invested in by E-Commerce
  • Supports Amazon business with clear brand objectives and asset guidance for all categories
  • Supports Global Social team with digital toolkits linking to CK.com such as product names, deliveries, landing pages, and performance recaps
  • Ensures synergy between messaging and customer experience across marketing and shopping on CK.com through brief management
  • Provides guidance to media team on product/asset priorities, channel mix and customer journey
  • Develops segmentation strategies based on both acquisition and retention goals
  • Gathers and translates customer insights into actionable milestones for the digital business
  • Reports on regional digital performance across channels as part of larger global reports
  • Supports on all bespoke digital projects from start-to-finish and is able to pick up new skill sets accordingly


QUALIFICATIONS & EXPERIENCE:

Experience:

• 2-3 years of experience in a digital role across marketing, project management,

analytics, or strategy

• In-house experience at a large retail brand is preferred

• Understands the creative workflow from ideation, creation to execution across channels

• Has general knowledge of key E-Commerce KPIs such as traffic, revenue, conversion rate, transactions, AOV, sell-through

Education:
  • 4-year degree, preferably in the marketing or communications field


Skills:

• Has understanding of the attribution and uplift between marketing and E-Commerce performance

• Uses a brand marketing lens while also having an analytical approach to strategies and problem solving

• Process-oriented and able to make new ways-of-working suggestions

#LI-Hybrid

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

Company

For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Find Us
Telephone
020 589 9888
Location
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
Netherlands
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