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Head of Brand & Product Marketing

Employer
Acne Studios
Location
Stockholm (SE)
Closing date
19 Nov 2022

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Function
Marketing
Level
Senior Manager
Contract Type
Permanent
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Job Details

Acne Studios is recruiting a Head of Brand & Product Marketing with the responsibilty for the brand and product marketing of Acne Studios. Working closely with the CMO and Director of Marketing Operations & Media, you will strategically map out a long-term marketing calendar ensuring the brand message is amplified in innovative and thoughtful ways to deliver long term brand vision and value proposition. You will report to the CMO/Director of Marketing Operations & Media. Expected start date is November 1st. 

Main Responsibilities:

Deliver integrated marketing strategies that drive visibility and create impact of key product & brand themes.

Strategic planning of key brand and product moments/campaigns based on business and product priorities.

Partner with merchandising/design teams to develop marketing briefs and objectives for each campaign based on commercial goals, creative inspiration, and regional requirements. Align all marketing teams (PR, Media, Social, CRM, Regional Teams) behind the brief through kick off meetings and ongoing project tracking. Collaboration with merch on product deliveries to maximize MarComms impact on business.

Set goals and levers for each campaign (long term planning vs tactical short-term activations).

Partner with customer engagement team on audience targets and CRM analysis. Identify segments for recruitment and retention into Acne.

Develop weekly/seasonal/annual calendars summarizing key activations across platforms.

Work with all marketing channels to develop asset briefs and requirements for creative teams before shoots, map assets against seasonal calendar to ensure alignment and consistency on brand story.

You

We are looking for someone with experience in the field. You have genuine passion for luxury and fashion, and you have a deep understanding of marketing. We need you to be an experienced user in the Microsoft Office package and be fluent, spoken and written, in English. If you are bilingual, that is a plus. Your personality is outgoing, you adapt fast for growth and changes, and you have a strong attention to detail. The ideal candidate have 7+ years experience within brand and product marketing. 

You have high aspirations and understand the importance of excellence. You act with integrity at all times and have a natural ability to influence and build trust. You value simplicity over complexity and are guided by impact rather than prestige. You are pragmatic and hands-on and get things done. You thrive in a fast-paced environment where flexibility and teamwork are highly valued. And ideally, you enjoy working in a creative international environment with a wide range of personalities. We embrace diversity of our people as well as ideas and viewpoints and encourage everyone's individual expression of their own identity. 

You will be based in Stockholm, Sweden. Business travel may occur.

We may perform background checks for this position.


Acne Studios is a Swedish fashion house with a multidisciplinary approach and global presence. Founded in 1996, the focus is on elevated ready-to-wear and accessories. Through founder and Creative Director Jonny Johansson’s interest in art, photography, music, architecture, and contemporary culture, Acne Studios has found an alternative path to fashion and creativity. Acne Studios has seen double-digit growth for most years since its inception with a turnover of >250 EUR million.

Acne Studios operates through own distribution channels and wholesale partners with >60 own stores worldwide, including flagship stores in Stockholm, Paris, Milan, London, New York City, Los Angeles, Seoul, Tokyo, and Beijing. Each store has a unique distinctive character, yet with common key design elements reflecting the Acne Studios brand identity.

The Acne Studios Head Office is located in Stockholm, in a brutalist masterpiece that formerly housed the Czechoslovakian Embassy. Completely restored to facilitate a fashion school-like atmosphere, the overall aesthetic is again a reflection of the Acne Studios brand identity, telling the story of its history and global vision. Acne Studios also operates offices in Paris, New York, Shanghai, and Empoli outside Florence.

Following its ambitious sustainability work and focus on supplier relationships and longevity, Acne Studios has been independently verified as “Leader” by Fair Wear Foundation for six consecutive years. Acne Studios is an official member of the Fédération de la Haute Couture et de la Mode since 2013.

Company

Acne Studios is a Stockholm-based fashion house with a multi-disciplinary heritage. Through founder and Creative Director Jonny Johansson’s interest in art, architecture and street culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear for men and women. The collections are defined by Jonny Johansson’s signature of juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics.

Acne Studios is independently owned and has over 45 stores over the world including flagship stores in Paris, London, New York City, Los Angeles and Tokyo. The company has an annual turnover of around 160 MEUR and a total number of staff of more than 500, with around 150 working at the headquarters in the Old Town of Stockholm. Acne Studios also operate offices in Paris, New York, Oslo and Copenhagen.

Find Us
Telephone
+46 8 522 996 00
Location
Floragatan 13
Stockholm
Sweden
114 31
SE
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