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VP E-Commerce - Tommy Hilfiger

Tommy Hilfiger
New York, New York, United States of America
Closing date
5 Jan 2023

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Job Details


The Vice President of Ecommerce is accountable for delivering the ecommerce business on, as well as designing a digital brand flagship representative of an iconic premium American sportswear brand. This VP is a critical leader and digital evangelist within the brand's North American business, reporting to the Brand President and leading teams of direct and indirect reports under a single cohesive vision. The ideal candidate is a collaborative thought partner, a critical thinker, and experienced coach and mentor for digital Associates.


  • Oversee North America e-commerce business including, merchandising, promotional strategy, and content management, with P&L responsibility
  • Design and drive as a digital brand flagship for North America by adapting brand and product stories from our global brand office in Amsterdam, incorporating the commercial priorities of the North America region, and delivering a cohesive commercial experience for the North American consumer
  • Develop North America e-commerce strategies to grow revenue, increase profitability and support the overall brand experience
  • Deliver business results and growth by partnering with Cross-Functional Partners owner in areas such as paid media, email, CRM, site operations, UX, and analytics
  • Analyze key metrics to evaluate, optimize and benchmark performance, in partnership with the future Cross-Functional Partners
  • Monitor daily performance and manage store resulting activities such as daily sales analysis, visual merchandising
  • Manage e-commerce trading calendar including promotions, merchandising and site- refreshes
  • Collaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, Creative, IT, and future Cross-Functional Partners to optimize processes and drive sales online
  • Work closely with the Marketing & Communications team on effective online campaigns, digital marketing and social media strategy (which will be managed by future Cross-Functional Partners)
  • Collaborate closely with the global Tommy Hilfiger e-commerce online marketing and brand teams in our Amsterdam global headquarters
  • Meet budget and growth goals set by senior management
  • Keep up to date with evolving online media and technology trends in partnership with future Cross-Functional Partners
  • Coach and develop all digital associates; provide guidance on development and successional plans and career growth
  • Partnering with EVP Digital Growth and all other digital leadership to design career development paths throughout the PVH enterprise


  • 10+ years of relevant experience as e-commerce business manager, with experience of leading teams, trading the site in an international environment within fashion

  • BA degree required (Marketing, Technology, Merchandising, E-Commerce backgrounds preferred)

  • Strong project management skills with a track record of delivering projects and budget on target
  • Strong interpersonal, leadership and relationship management skills, with the ability to lead both direct reports and cross-functional teams
  • Strong written and oral communication skills with the ability to present at a high-level
  • Experience in site merchandising, planning, performance marketing and analytics
  • Innovative and commercially-minded with a "can-do" attitude
  • High performance orientation through self-motivation and agility
  • Flexibility to adapt to changes in shifting priorities
  • High energy and hands-on attitude with a clear bias for action; solution orientation and getting things done
  • Detail-oriented/innovative traits, a must
  • Must be able to discover and identify best solutions and developing methods to improve efficiency
  • Candidate must be able to travel domestically and abroad, if needed


  • North America Senior Leadership Team
  • North America channel and business leadership teams
  • Buying, Planning, IT, Customer Service, and Logistics team
  • Strategy and Business development
  • Global Brand Marketing, Online Marketing, Communications, and Consumer Insights
  • Global and Regional (North America) Marketing organizations

  • Ecommerce vendors & agencies
  • Performance Media agencies



Site Content, Digital Merchandising, Business Intelligence, Digital Asset Managers, Ecommerce Coordinators


Ownership for managing TH NA Ecommerce departmental, headcount, budget and expenses.


This position is primarily responsible for designing and delivering all strategies and tactics to grow the ecommerce business, meeting goals set in partnership with the Finance and Planning organizations.

  • Must be able to handle multiple projects with adherence to deadlines
  • Must be highly organized. Must be able to work independently as well as on group projects
  • Must be self-motivated and confident with some decision making
  • Must have the ability to manage up, down and across with positive results

  • Ability to work successfully in a fast-paced, premium fashion environment
  • Desire to innovate quickly as part of a nimble, entrepreneurial team within an iconic, established American brand



The Company will not sponsor applicants to this position for work visas or any other work permits

Pay Range: $185,900 - $269,500
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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