Brand PR Copywriter

Recruiter
Neiman Marcus
Location
Dallas, Texas, United States
Posted
25 Oct 2022
Closes
31 Dec 2022
Ref
23701
Function
Marketing
Level
Manager
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Job Duties
• Write clear, concise, engaging copy for marketing, editorial, and seasonal campaign messaging that captures the luxury voice of Neiman Marcus.
• Self-edit and proof to ensure information is factually and grammatically correct and, most importantly, on brand.
• Work directly with Brand PR team to determine needs to support the department.
• Research and gather information about products, competitors, and cultural, and fashion trends.
• Communicate with executive leadership and brands to gather information quotes and additional information for writing.
• Develop productive, collaborative partnerships with creative teams, fellow writers, marketing teams, and merchants.
• Attend Brand PR, merchant and other business meetings while staying up to date on trends in luxury fashion, news, pop culture, and beauty to better inform writing projects.
• Track messaging by competitive brands.
• Work with internal teams to ensure copy aligns within cross channel communication.
• Partner with store Brand Experience managers and leads across the country to write pitches for local media.
• Manage and update the press materials library.
• Must understand and capture brand voice in all written materials.
• Strong attention to detail.
• Expert proofreading skills.

Job Requirements
• Minimum three years' experience writing editorial copy for a press office / team, website, media or other publishing outlet.
• Bachelor's degree with major or minor in communications, journalism, English, advertising, marketing, or commensurate professional experience in those fields.
• Clear and concise written and oral communication skills.
• Positive, enthusiastic, can-do attitude.
• Ability to write quickly, accurately, and creatively under pressure.
• Ability to adapt to change and make last-minute revisions based on business needs and direction.
• Excellent writing and grammar skills. AP Style proficient
• Proficient in Microsoft Office and Sharepoint with ability to train in Wrike

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