Data Analyst

London, United Kingdom
01 Nov 2022
28 Nov 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


Burberry is making a major investment in expanding our data and analytics capability. Over the last few years, we've created a global omni-channel single-customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team. We've built a great capability in the digital part of our business and we're now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry. The fashion industry hasn't historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this...

You'll be joining a team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You'll be joining at the start of the next stage on our journey, so you'll have the opportunity to influence our plans as well as deliver them. You'll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You'll have a rare opportunity to apply analytics and data science in a creatively-driven business - combining art and science to create beautiful things. You'll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You'll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You'll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You'll find yourself a team that is passionate about, and invests heavily in, training and development. And finally, you'll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.

Does that sound exciting? If so, we're recruiting a large number of roles and this is one of them ...

We are recruiting a Data Analyst to join our expanding team.


  • Insight Delivery: You'll be directly responsible for extracting, manipulating and, crucially interpreting the wealth of information available to inform the business on key priorities
  • Rapid Insight: You'll be responsible for supporting fast-paced project development covering prototyping, capability building and rapid project development. You will be expected to become an expert in our chosen tools and languages in order to meet these responsibilities
  • Subject Matter Expertise: You will build your knowledge of the business areas you support to become a go-to for reliable expertise and analytics support
  • Analytical Skills: You will develop your technical and analytical problem-solving skills to lift the fluency and quality of analysis you deliver
  • Communication & Presentation: You will share your work and learnings in a clear, concise and easy to understand form providing suitable recommendations and conclusions
  • Self-Development: You'll be responsible for staying up to date with industry trends and developments across eCommerce, marketing & digital
  • Delivery Management: Value-led prioritisation of your work and ensuring excellence in day-to-day operational and project delivery
  • Stakeholder Management: You'll proactively share key insights and trends on a regular basis with the immediate and wider teams


  • Influencing Skills: Ability to influence, engage with, and respond to stakeholders with credibility and impact
  • Creativity: An ideas person - a creative thinker who has a hunger for novelty and newness with a keen interest in merging technology and innovation
  • Collaboration Skills: Ability to work collaboratively with others - understanding, respecting and leveraging different perspectives, skills and objectives to make the whole greater than the sum of its parts
  • Time Management: Ability to prioritise and communicate to stakeholders what you're delivering and when, reliably and independently
  • Self-Motivation: Drive to learn about and understand the business and, within your area of influence, the impact your work could have to its continued success
  • Value Focus: Relentless focus on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your work can deliver
  • Curiosity & Empathy: Keen learner, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholders

Required experience and education:
  • Bachelor's degree or above in a mathematical, statistical, scientific or engineering discipline
  • Ability to demonstrate basic SQL skills, equivalent to the syllabus described here:
  • Ability to demonstrate, through either academic projects or work experience, a scenario where you have used data in making a decision or solving a problem
  • Ability to explain complex scenarios or solutions in simple terms and hold excellent written and verbal communication skills that combines a keen eye for detail with the ability to tell the bigger story
  • Prior knowledge and experience of any of the following would be highly valued:
    • Google Analytics, Adobe analytics or equivalent digital analytics tool
    • Tableau, Looker, PowerBI or other enterprise level BI and visualisation tool
    • Qualtrics or similar voice of customer and survey tool
    • Web and ecommerce technologies including HTML & Javascript, single-page applications, CMS or search & merchandising platforms


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

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