Public Relations Coordinator

Recruiter
Tiffany & Co.
Location
New York, New York, United States
Posted
05 Nov 2022
Closes
30 Dec 2022
Ref
55591
Function
Marketing
Hours
Full Time
Position Overview
  • Ensure Tiffany is held to the highest standards & brand positioning across all editorial opportunities and PR activities for North America (NA) and LATAM region
  • Oversee product loans with editorial partners and key DMR tracked outlets to strengthen NAPR rankings and assure pole position in print/web/social as well as influencers during product launch activations
  • Work directly with market editors, fashion assistant, stylists and project freelancers on product requests with the goal of improving each editorial opportunity
  • Partner with the Global PR team to secure products and to ensure timely sample returns to TCO HQ
  • Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces through support of photoshoots, press previews and brand events.
  • Support PR Manager in the development of broader strategies and pitching of announcements, brand collaborations, and editorial projects for NA-based outlets.
  • Own, maintain and present measuring systems of growth utilizing DMR (editorial) to ensure effective strategies - identifying strengths as well as areas for growth. Main point of contact for all reporting and analytics. DMR Reporting and analysis (monthly, quarterly, annual, and on an as needed basis)
  • Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and influencer campaigns. Introduce both traditional & forward-thinking ideas.
  • Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces through support of photoshoots, press previews and brand events.
  • Liaise and partner with NA commercial, marketing & internal communications teams on local strategies to create buzz and awareness in local markets across the regions.

Key Accountabilities
  • Point of contact for all NAPR product loans and editorial opportunities and influencer activations
  • Develop and execute public relations programs aligned with the overall PR strategy and North America goals. Specifically support Tiffany representation across top print and digital outlets with a focus on DMR ranked outlets to promote key initiatives and moments alongside PR Managers and PR Director.
  • Generate positive publicity through print/digital editorial, broadcast, influencers, and media events.
  • Collaborate in developing event concepts and press presentations that drive coverage .
  • Foster existing and develop new relationships with print/digital press, identify new outlets and media opportunities through support of photoshoots as needed,
  • Leverage internal communications opportunities and collaborate with internal communications team on disseminating PR initiatives to regional client advisors.
  • Partner with the PR Manager and PR Director on NA influencer programs and social media opportunities

Qualifications
  • 2-4 years of marketing or communications experience with understanding of luxury media, editorial landscape, and industry behavior
  • Creative thinking, persuasive selling through good understanding of media relations
  • Undergraduate college degree
  • PR agency experience a plus
  • Well organized with strong attention to detail
  • Good interpersonal skills and teamwork
  • Ability to model agility
  • Ability to create a positive work environment
  • Ability to manage and operate under tight deadlines
  • Ability to manage budgets on multiple projects at once
  • Some travel to key markets required

The hiring range for this position ranges from $25.80 - $34.90. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

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