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Senior Account Executive - Beauty

Employer
Purple
Location
New York City, New York (US)
Closing date
8 Dec 2022

View more

Function
PR & Communications
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time
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Job Details

Purple is actively seeking a bright, enthusiastic, and entrepreneurial Senior Account Executive to join its thriving beauty division. The right candidate will have excellent press contacts and demonstrate a high degree of initiative and creativity when pro-actively proposing new ideas. They will also be an articulate presenter, possess good writing skills, be competent at media analysis, and report and thrive on attention to detail. PURPLE represents a number of luxury beauty brands; including, Atelier Cologne, Boscia, Dr. Jart+, Eve Lom, Kevyn Aucoin, Ilia Beauty, RéVive Skincare and more, with several exciting, new client wins to be announced soon. This is a new role created to support new business.

Responsibilities:

  • Day to day client contact and manage client updates.
  • Support your line managers with PR campaigns for diverse clients from conception to completion.
  • Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
  • Generate media placement in appropriate titles.
  • Maintain regular day-to-day contact and close relationships with key press. Organize and support launch events for media and influencers.
  • Be a brand champion for your clients and build strong relationships with them.
  • Analyze coverage across online, offline and blogs, and leverage added value from all PR activity.
  • Established, strong industry contacts with LA based beauty press and influencers, both online and in print and with key beauty bloggers
  • Manage interns & help them grow & develop in their careers.
  • Proven success in product placement
  • Create press releases that are both visually appealing and informative.
  • Possess excellent team skills, working alongside junior and senior members of the team.
  • Liaise with all clients to ensure the brand voice is consistent in each market.
  • Efficient, organized with excellent time management skills and adherence to deadlines.

Skills and Experience

  • 3-4 years of communications experience, preferably within the beauty industry
  • Exceptional verbal and written communication skills
  • Team player who thrives on collaboration. Has ability and desire to interact with people at all levels.
  • Ability to work well independently in a fast-paced environment under hard deadlines.
  • Superior organizational and problem-solving skills
  • Strong working knowledge of social media platforms and print & online publications
  • Invested interest and knowledge of beauty industries and stays up-to-speed on current trends.

Company

Purple is an internationally renowned Public Relations Agency with offices in London, New York, Los Angeles Miami and Hong Kong providing communications, creative and digital strategies to leading global brands and the next generation of groundbreaking talent within the fashion, music, beauty, lifestyle and luxury goods industries. We align business ambition and cultural energy for commercial success.

The strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, print and online editorial procurement, product placement, high profile event management and innovative creative and digital strategies.

Purple offers a wealth of experience and expertise across a broad range of sectors which is used to great effect to leverage clients’ communications. We have an unrivalled network of influencers worldwide, which along with our unique and individual skill set enables us to achieve global success with each communications campaign.

Find Us
Telephone
07943076141
Location
27-29 Glasshouse Street
Venture House
London
London
W1B 5DF
United Kingdom
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