Womenswear and Homeware PR Coordinator - Part-Time

Location
London (Greater) (GB)
Salary
Based on experience
Posted
09 Nov 2022
Closes
09 Dec 2022
Contract Type
Permanent
Hours
Part Time

Overview:
We are looking for a motivated, adaptable and dynamic part-time womenswear and homeware PR coordinator  to join our team.

About Couverture & The Garbstore

Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world.

We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.

 

PR Responsibilities:

Proactively pitch new season product and stories to top tier womenswear and homeware media for product placement

  • Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials
  • Proficient in preparing monthly coverage reports to share with wider marketing team
  • Liaise with Store Managers for sample product loans and call ins in a timely and efficient manner 
  • Conduct in-store appointments with journalists, stylists, VIPS and influencers 
  • Handle VIP dressing / loans to maximise brand awareness 
  • Research, manage and grow influencer relationships to drive awareness of Couverture & The Garbstore 
  • Manage and coordinate in-store events 

 

As the ideal candidate you will:

  • Have an excellent network of womenswear, homeware, lifestyle press contacts including but not limited to nationals and supplements, consumer, style and trade
  • Have an established list of influencers and key industry players 
  • Have an established list of womenswear and homeware stylists for press call ins and appointments
  • Be able to work independently and proactively 
  • Be able to to work efficiently with other departments throughout the business such as web, creative, retail 
  • Have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communications industry 
  • Have an understanding of our competitors and awareness of the market activity
  • Bachelor’s degree in marketing / PR / communications or related 
  • Proficient in Microsoft Office & Photoshop 

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