Spring 2023 - CRM & Digital Marketing Intern

Hugo Boss
New York City, New York, United States
12 Nov 2022
31 Dec 2022
Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 14.000 employees worldwide and shape your future/drive your future/drive your growth, at HUGO BOSS!

The Spring 2023 - CRM & Digital Marketing Intern to support the overall needs of the Marketing Team with strong support on customer data, email/SMS campaign set up, & performance related topics. Including but not limited to providing, email briefing, email reporting, on site traffic reporting, creative analysis, creating presentations, drive to store promotions, sweepstakes, etc

As a Spring 2023 - CRM& Digital Marketing Intern:
  • You must be able to work on location, between 20-24 hours per week
  • Intern for the full Spring term - January 24 - May 19, 2023
  • The minimum and maximum pay is fixed at $15 per hour
  • This position is not eligible for relocation

All candidates should be aware thatHUGO BOSScurrently maintains a policy, requiring all employees to be fully COVID vaccinated (which includes a booster shot). Newly hired employees must be fully vaccinated by their start date.HUGO BOSSis an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the Company to do so as provided under federal, state and local law. In addition,HUGO BOSSwill provide additional accommodations consistent with the requirements of NY state vaccination law.

What you can expect:

  • Supporting marketing team in organizing various projects to support the business across brick and motor, digital & ecommerce
  • Partnering with digital marketing team to assist with marketing calendar & email creatives
  • Utilize CDP software to provide results on sales & consumer habits
  • Track email & online traffic for US, CA, MX utilizing various digital measurement tools (EX: Google Analytics)
  • Maintain the monthly Birthday program, check correct information flow (CRM)
  • Email copy to be translated for Canada & Mexico
  • Develop email monthly tracker & maintain marketing KPI Calendar
  • Optimize marketing effectiveness by developing persona-driven content and customer insights to create interactive buyer journeys
  • Conducting benchmarking and analyzing customer reports including but not limited to, data capture reporting, customer voice reporting, retention & reactivation reporting, email marketing reporting (US, CA & MX)
  • Ad Hoc Benchmarks (email/ digital activations in the market)
  • Ad Hoc Creative briefs for retail partners

Your profile:

  • Resourceful; highly organized with the ability to meet deadlines, and completion of task and projects assigned
  • Outgoing and proactive personality (out of the box thinker)
  • Highly proficient with MS Office, especially in PowerPoint & Excel
  • Strong communication skills
  • Excellent analytical skills
  • Previous Digital/CRM experience is a plus, but not required

Your benefits:

  • Potentially eligible for school credit
  • Fun and collaborative work environment
  • Generous employee discount

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.

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