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Senior Communications Executive

British Fashion Council
London (Central), London (Greater) (GB)
Closing date
30 Nov 2022

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PR & Communications
Coordinator / Executive
Contract Type
Full Time
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Job Details

Job Title: Senior Communications Executive

Department: Communications

Reports to: Head of Communications

Direct Line Reports: Communications Assistant

Location: Flexible

Type: Full Time

The British Fashion Council (BFC) is a not-for-profit organisation that strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC is a membership organisation, funded by industry patrons, commercial partners and the government. It convenes the UK fashion industry through three strategic pillars: Supporting Excellence in Design; Empowering Growth; Communicating to Activate Positive Change.

The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication.

The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally.

Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.



The BFC is looking for an experienced Senior Communications Executive to join the team and work on UK & international communications and press relations. The Senior Executive will play a key role in delivering communications for the BFC events portfolio, generating maximum and positive press coverage and publicity for LFW, The Fashion Awards, the BFC Initiatives, London show rooms, and all other BFC initiatives and events.


Business Skills

  • Support the Head of Communications in the creation and delivery of the BFC communications strategy to pioneer British fashion on the global stage
  • Works across portfolio of campaigns to build awareness and international press coverage, increasing the brand authority of BFC and its initiatives
  • Relationship management of media, stylists, agencies, agents, VIPs, PRs and designers.
  • Point of contact for all external communication and talent agencies employed by the BFC; handling the day-to-day relationship including project briefs, deadlines and execution
  • Personal network of media and cultural contacts, well connected with exceptional communication skills
  • Team management: delegating and developing
  • Communications Assistant in addition to recruiting and managing freelancers, interns and assistants during LFW and as required Comms liaison across BFC departments – act as point of contact for comms inquiries within the business
  • Delivering individual tasks whilst maintaining focus on overall objectives
  • Demonstrating best practice in managing communications and quality standards
  • Drives best practice behaviours and works as a team to meet BFC’s objectives to maintain integrity and reputation


Expertise Skills

  • Building and updating communication plans for team to meet objectives – work with wider communications team on critical paths
  • Press Relations – developing and maintaining relationships with UK & international media, stylists, broadcasters, agencies, influencers, and VIPs at senior level
  • Securing press coverage with key media including internationals, nationals, regionals, supplements, glossies, on-line, broadcasters, radios etc.
  • Working with Head of Communications to devise comms plan and secure relevant interviews for BFC C-Levels including BFC CEO and Chair Ownership and management of BFC International Guest Programme; incl. planning, budgeting, guest liaison, invitations, story pitching, and co-ordination plus entertainment during attendance and seasonal reporting
  • Oversee the LFW Accreditation process; ownership of Media and Buyers Accreditation Lists
  • Brainstorm creative ideas and ownership and delivery of PR campaigns, BFC Podcast and influencer activations for BFC portfolio of events and partners
  • Drafting, editing and distribution of all press releases and press collateral including guest programme material, press committee meeting notes as well as other relevant comms materials, inc. first stage sign off for Comms Assistant
  • Oversee the production of post-event evaluation reports for BFC events portfolio, showing seasonal comparisons and ROI measurement – ability to build a narrative around key successes and challenges
  • Providing strategic advice and counsel on the evaluation report and its impact on the comms strategy
  • Management, execution and publication of local and global events
  • Curating and compiling guest lists for events
  • Pro-actively seeking and maintaining relationships with press through meetings, events & networking
  • Reviewing press kits for distribution
  • Advising Head of Communications of new opportunities/avenues to keep PR strategy innovative and international
  • Supervise media monitoring Overseeing budgets


Key Relationships

Maintain and develop positive and strong working relationships with:

  • UK & International press and broadcasters Designers’ PRs Internal BFC teams and Senior Management Team (SMT), BFC partners, patrons, ambassadors, celebrities, influencers, agents and stylists

Requirements & Key Attributes – Skills & Requirements

  • Substantial experience in public relations is essential
  • Strong writing ability
  • Event management experience preferred
  • Experience of team management and development required
  • Delivers high level of relationship management and negotiating skills
  • Highly driven and results focused with a positive and creative approach and strong work ethic
  • Excellent communication skills both face-to-face and on the telephone
  • Confidence in level of authority and decision making skills
  • Highly organized with ability to project manage multiple tasks
  • Ability to work under pressure and to tight deadlines
  • Pro-active and sociable
  • Level-headed, driven, enthusiastic and engaging
  • Promotes a positive, professional image in the office and out with clients and contacts
  • Database/CRM knowledge or experience

Salary & Benefits

  • Job type: full time, permanent
  • Salary Band: £TBC - £TBC, dependent on experience
  • Standard company benefits, including 25 days annual holiday
  • Standard company working hours, flexibility required during events, exhibitions, etc.
  • Confirmation of appointment and eligibility to benefits, subject to successful completion of a 3 month probationary period


The British Fashion Council is a not-for-profit organisation that aims to further the interests of the British fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector. The BFC is funded by industry patrons, commercial sponsors and the government including the Mayor of London and the ERDF.

The BFC has five strategic pillars; business, reputation, education, digital & innovation and investment. 

The BFC showcases the best of British fashion design to an international audience with London Fashion Week, its showcase of womenswear and London Collections: Men, its menswear showcase was established in 2012. Each season LONDON show ROOMs takes emerging designers to Paris giving them the opportunity to promote themselves overseas. The BFC also organises the British Fashion Awards, the UK’s annual celebration of excellence within the industry and Vodafone London Fashion Weekend, a biannual shopping event open to the public. 

The BFC helps designers at various stages of their businesses through its support initiatives. These include the Colleges Council, BFC Fashion Film, Rock Vault, Headonism, Estethica; and its menswear and womenswear talent identification schemes NEWGEN, NEWGEN MEN and the BFC/GQ Designer Menswear Fund. The BFC also runs and owns charities including the BFC/Vogue Designer Fashion Fund, the BFC Fashion Trust, the Fashion Arts Foundation and the BFC Princess of Wales Charitable Trust. The BFC has published the Designer Fact-File, an online handbook for designers, and the first ever in-depth statistic-based reports on the fashion industry, The Value of Fashion & The Future of Fashion (2012)

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Somerset House
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