Account Manager - Fashion
Bringing together 25 years of strategic brand building experience with next generation in-house talent, we deliver creative thinking and game-changing ideas to drive commercial success. Our clients span multiple divisions including Art, Design & Culture, Beauty & Wellbeing, Fashion & Jewellery, with offices in London, New York, LA, Miami and Hong Kong. We are a team of creators and innovators, we know that there is more than one way to get things done and we cultivate a range of different perspectives. Purple is continually growing and seeking new talent to join us.
The role of the Account Manager Fashion will be to manage commercial relationships with premium/luxury clients in the Fashion sector who are seeking to activate multi-market/multi-brand advertising partnerships. Reporting into the UK Company Director Fashion, this role requires a deep understanding of the landscape across premium/luxury fashion in both menswear and womenswear and the ability to consult with clients on effective influencer marketing strategies and initiatives.
- Provide strategic and tactical support to the Account Directors Day to day client contact and manage client expectations Generate feature placement in appropriate titles Maintain regular day to day contact with key menswear and womenswear press Ensure production of quality work, on brief, on time and on budget Assist senior team members in managing PR campaigns for diverse clients from conception to completion Working with our in-house events team to manage launch events for media and influencers Ability to develop credentials and proposals with support from your Account Director Able to lead and manage fashion shows, events and press days Able to demonstrate a sound understanding of the media developments and spot opportunities for Purple and your clients Presentation skills and assisting with pitch documents Line managing junior staff to ensure they meet targets Be brand champion, an expert on fashion knowledge and build key relationships Delivering coverage across online, offline and blogs, and leverage added value from all PR activity Promote Purple and its brands, campaigns, activities and events to the media, public and external audiences globally Own all media relations and to continue to develop and maintain relationships with key journalists
- Monitor Purple brand placement/exposure, ensuring all communication and activity are on-brand Work closely with the social media team and brief on all events and launch initiatives Work closely with the other business channels within Purple to ensure campaigns are thoroughly planned and executed in good time Work with the Account Director to compile a seasonal calendar of PR activity
Skills and Experience
- 3-4 years of fashion luxury experience with established agency or similar role for in-house marketing department. Strong established UK fashion press contacts in both menswear and womenswear Develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals Strong presentation & superb writing skills Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset Able to identify communication opportunities across multiple media platforms An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast- paced, and accountability-focused organization; a roll-up-your-sleeves attitude Discreet, professional, and well spoken, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative Pro-active and able to show initiative/ideas to constantly promote the Purple offering Creative and strategic thinker Strong MS Word skills; working knowledge of PowerPoint and Excel International press contacts are also desirable but not a must