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Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific

Tommy Hilfiger
Hong Kong, Hong Kong
Closing date
7 Feb 2023

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Job Details


In this position, you will oversee the strategic brand planning, concept to consumer and go-to-market planning through consumer, product and channel. You will be a key enabler to ensure that we create globally consistent consumer experiences through the unity of story, activation, go-to-market, and product. Drive operational excellence for the annual operating plan with cross-functional stakeholders. Lead the regional business and work closely with stakeholders in providing analysis and insights to support decision-making. You would be able to lead yourself, lead together, and lead the way; work independently, take ownership, collaborate to win, deliver excellence and adapt fast.


Strategic Brand Business Planning
  • Lead all strategic planning and ensure effective and sufficient alignment to achieve business results and consistent communication throughout the planning process
  • Utilize consumer insights and research findings to engage in strategic planning
  • Lead in driving the delivery of the annual operating plan and strategic initiatives

Concept to Consumer (CtC)
  • Lead the CtC milestones for each seasonal market launch, work closely with global and regional teams to deliver concepts and carry out reviews on time for markets to sell-in and consumer launch
  • Maintain, capture and report on KPI performance of concepts in GTM Calendar. Support the learning sessions with all stakeholders to build a culture of learning, growing and agility

Business Intelligence
  • Lead with using PowerBI to provide reporting and analysis using Excel to intuitive data visualization dashboards to generate insights and identify key areas of improvement
  • Track and report on data analytical insights to support against annual plan and reviews, e.g. KPI tracking and marketing ROI
  • Produce weekly/monthly and ad-hoc regional sales reporting and analysis
  • Be the regional liaison for Brand Management for data sharing with global, regional and markets counterparts
  • Support in budgeting and forecasting


EXPERIENCE: At least 7-10 years of experience in planning, data analysis, and management reporting in a retail environment and preferably with a MNC. Process re-engineering experience is preferred.

EDUCATION: University degree in Business

  • Ability to lead and influence with open mindset, work in collaboration and partnership with stakeholders in global, region and markets
  • Fact-based and data driven with advanced data/analytical skillset and ability in generating insights
  • Advance proficiency in Excel, PowerPoint, PowerBI, knowledge of Lighthouse and Tableau preferred
  • Ability to communicate effectively with cross-functional stakeholders with outstanding problem-solving skills
  • Ability to work in agile manner with excellent time management and organization skills, plus ability to handle tight timelines
  • Excellent co-ordination and multi-tasking skills
  • An hands-on individual contributor who enjoys challenges
  • Fluency in English


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

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Stadhouderskade 6 Amsterdam
1054 ES

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