Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific

Location
Hong Kong, Hong Kong
Posted
15 Nov 2022
Closes
04 Jan 2023
Ref
PVH1USR35215WDINTERNALENGLOBALEXTERNAL
Hours
Full Time
POSITION SUMMARY:

In this position, you will oversee the strategic brand planning, concept to consumer and go-to-market planning through consumer, product and channel. You will be a key enabler to ensure that we create globally consistent consumer experiences through the unity of story, activation, go-to-market, and product. Drive operational excellence for the annual operating plan with cross-functional stakeholders. Lead the regional business and work closely with stakeholders in providing analysis and insights to support decision-making. You would be able to lead yourself, lead together, and lead the way; work independently, take ownership, collaborate to win, deliver excellence and adapt fast.

PRIMARY RESPONSIBILITIES OF THE JOB:

Strategic Brand Business Planning
  • Lead all strategic planning and ensure effective and sufficient alignment to achieve business results and consistent communication throughout the planning process
  • Utilize consumer insights and research findings to engage in strategic planning
  • Lead in driving the delivery of the annual operating plan and strategic initiatives


Concept to Consumer (CtC)
  • Lead the CtC milestones for each seasonal market launch, work closely with global and regional teams to deliver concepts and carry out reviews on time for markets to sell-in and consumer launch
  • Maintain, capture and report on KPI performance of concepts in GTM Calendar. Support the learning sessions with all stakeholders to build a culture of learning, growing and agility


Business Intelligence
  • Lead with using PowerBI to provide reporting and analysis using Excel to intuitive data visualization dashboards to generate insights and identify key areas of improvement
  • Track and report on data analytical insights to support against annual plan and reviews, e.g. KPI tracking and marketing ROI
  • Produce weekly/monthly and ad-hoc regional sales reporting and analysis
  • Be the regional liaison for Brand Management for data sharing with global, regional and markets counterparts
  • Support in budgeting and forecasting


QUALIFICATIONS & EXPERIENCE

EXPERIENCE: At least 7-10 years of experience in planning, data analysis, and management reporting in a retail environment and preferably with a MNC. Process re-engineering experience is preferred.

EDUCATION: University degree in Business

SKILLS AND COMPETENCIES
  • Ability to lead and influence with open mindset, work in collaboration and partnership with stakeholders in global, region and markets
  • Fact-based and data driven with advanced data/analytical skillset and ability in generating insights
  • Advance proficiency in Excel, PowerPoint, PowerBI, knowledge of Lighthouse and Tableau preferred
  • Ability to communicate effectively with cross-functional stakeholders with outstanding problem-solving skills
  • Ability to work in agile manner with excellent time management and organization skills, plus ability to handle tight timelines
  • Excellent co-ordination and multi-tasking skills
  • An hands-on individual contributor who enjoys challenges
  • Fluency in English