Media Manager

Purpose and Objective

The Media Manager will be responsible for the management and execution of our digital media strategy across paid channels and platforms, including: budget tracking, campaign management, presentations, reporting, and monitoring the competitive landscape.

Job Responsibilities & Duties:

• Develop a working knowledge of brand communication objectives, goals, guidelines, and strategies.
• Drive successful implementation of marketing campaigns across all bought media.
• Set the planning, implementation, and measurement of the paid media strategy; perform regular audits to ensure media buying efficiency.
• Serve as key contact for media agencies, managing campaign briefings and coordination with internal partners.
• Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels.
• Support business reporting by collating reports/dashboards with supporting commentary.
• Work with content team to inform and request creative concepts and iterations in a timely manner.
• Manage external partner relationships and support new partner outreach and communications. 

Knowledge, Skills, and Ability Requirements:

• Bachelor’s degree in Marketing or media-related field, or equivalent relevant experience.
• At least 3 years’ experience working in a media planning role, either agency or in-house; retail or fashion sector experience preferred.
• Strong understanding of the global media landscape; OOH, digital, social, and experiential.
• Proficient in gathering data, analyzing, and reporting based on various KPIs.
• Strong familiarity with marketing funnels and attribution analysis.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office.
• Working knowledge of the fashion and retail industry.