Merchandising Specialist, E-Commerce
Purpose and Objective:
To support the long term, profitable growth of the e-commerce business through strategic merchandising and tactical execution of the website. This includes site preparation, refining site features, competitive research, and analytical reporting.
What You'll Deliver:
- Own online product merchandising, optimization of category collections, content, landing pages, navigation, and PDPs etc.
- Lead execution of site features and ideation of enhancements to develop.
- Implement and optimize effective customer journeys.
- Develop deep understanding of past and current product assortment to ensure flawless drops based on the calendar and marketing strategy.
- Optimize product and category data to support and establish continuous improvement of the site, including SEO / SEM performance.
- Complete OTB.
- Analytics - own analysis of reporting and KPIs by regularly monitoring and analyzing data.
- Analyze sales, conversion funnel, and customer insights to understand customer engagement, path to purchase and identify opportunities to improve user experience, merchandising strategies, and product execution online.
- Create weekly, monthly, and quarterly reporting analyzing the success metrics of site operations and journey
- Special projects as necessary or requested by manager.
What You'll Offer:
- Minimum 5 years of experience in a similar role.
- Bachelors degree in Business, Marketing, Communications, or similar field.
- Luxury background preferred.
- Knowledge of Shopify, ERP, and other website software.
- Proficient in Excel, PowerPoint, Word
- Experience with forecasting tools + retail math.
- Strong communication skills; verbal + written.
- Data/results driven; analytical mindset ability to formulate and translate insights into action and measurable results.
- Strong project management, planning, attention to detail, and organizational skills.
- Ability to effectively juggle multiple projects at one time; Ability to adapt to changing priorities and react with appropriate sense of urgency.