Public Relations Coordinator - UK Ireland

Overview

PR Coordinator supports the PR Manager in executing PR strategies, contributing to projects and completing administrative tasks. They liaise with PR agencies to maintain the external image of Tiffany & Co., promote specific marketing campaigns, and drive launches through issuing press releases, promoting press releases, maintaining a social media presence, and coordinating public appearances and Events.

Key Responsibilities

PR Strategy

• Coordinate accurate execution and distribution of press releases with PR agencies
• Coordinate product loans for photo shoots and VIP endorsements (in partnership with stores and PR agencies and Global teams)
• Oversee day-to-day contact with PR agencies in the market
• Work in conjunction with the PR Manager and PR agencies to identify suitable opportunities for collaborating with influencers
• Coordinate daily & monthly press clippings and quarterly submission of original clippings with PR agencies
• Daily review of press for clippings & regular distribution of key articles internally
• Coordinate with Media team to build strong campaign around launch or Key project for the maison

Administration, Monitoring & Reporting

• Invoice submission & processing
• Monitor external agency performance
• Monitor digital and social media portals on an ongoing basis
• Monitor competitive activity on an on-going basis
• Assess and monitor event effectiveness and ROI
• Coordinate event recaps, track feedback and make improvement recommendations as appropriate
• Provide timely communication on all projects to store managers, local agencies and management and regional PR team
• Communicate local activities and Recaps to Regional and Global teams

Qualifications

• University degree
• 3-5 years PR/ Retail marketing experience in a luxury/ jewellery retail company or PR agency
• Experience with luxury media channels (print, digital)
• Excellent communication skills
• Digital and social media aptitude and experience
• Strong organization and project management skills
• Creativity, team spirit & sense of initiative
• Strong skills in Microsoft Office