Social Media Manager

Location
Milano, Lombardia, Italy
Posted
23 Nov 2022
Closes
03 Jan 2023
Ref
211712128
Function
Marketing
Level
Manager
Hours
Full Time
BASIC PURPOSE OF THE JOB

The Social Media Manager will be globally responsible for managing the brand message and social presence of the Zegna brand across all our social media channels. They will develop the social media strategy (in line with the brand marketing strategy) and its related content creation and publishing schedule. They will liaise with key stakeholders to realise their strategy - from creative to public relations and e-merchandising. They will inform the strategy by analysing data. As part of the wider community management, they will also work with our customer care team.

MAIN RESPONSIBILITIES
  • Global social strategy: develop the social media strategy aligned with the Brand Marketing Calendar, also taking into considerations social only opportunities and local market activities e.g. red carpet coverage
  • Agency management: oversee and manage the social agency for organic activities but with strong integration with paid social
  • Day to day management: manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, communicating the right message, in line with the strategy, and adapting content to suit different channels
  • Localised social strategy: partnering with local marketing teams to oversee local social media strategies for platforms such as WeChat, Weibo, Line and Kakao.
  • Publishing: oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
  • Content Briefing: together with the Creative Team, create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • Talent Content Creators: coordinate with the Talent and Community coordinator in order to integrate his activity into the calendar and key messages, to promote your organisation and brand. Form key relationships with influencers across the social media platforms
  • Analysis: undertake audience, platform and platform research to inform strategy globally
  • Community Management: manage and facilitate social media communities by responding to social media posts and developing discussions
  • Stakeholder intergation and considerations:
    • Deep integration with the omnichannel and particularly paid social media team to optimise campaign and content performance
    • Collaborate with internal teams such as PR, Events and Retail to help maximise marketing opportunities and activations
    • Managing HQ social strategy and calendars with key markets with a social media platform e.g. Japan, Korea and China
    • Reporting and insights in collaboration with paid ADV team
PRINCIPAL SKILLS REQUIRED
  • Social media experience, working across multi-channels globally
  • Curious mindset, with a keen interest in social media, acting as the internal ‘expert'
  • Excellent organisational skills, with excellent attention to detail and ability to prioritise workload within a dynamic and fast paced enviroment
  • Proactive attitude towards working collaboratively with direct and indirect team members
  • Menswear and luxury brand background

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