Celebrity, Entertainment and Influence PR Specialist

Location
Milano, Lombardia, Italy
Posted
23 Nov 2022
Closes
03 Jan 2023
Ref
211698397
Function
Marketing
Level
Manager
Hours
Full Time
BASIC PURPOSE

This role will support the Celebrity, entertainment and Influence Director to manage all daily tasks including samples standouts/returns/trafficking (domestic and international), Talent's fittings and researching upcoming talent and opportunities. This person will also be instrumental in driving influencer relationships and providing a cohesive brand image message through a PR approach.

KEY RESPONSIBILITIES

Strategy:
• Partner with the Director to develop annual VIP/ influencer strategy,
identifying a strategically crafted group of talent to communicate core
brand values and reach target audience
• Handle all social posts (per project) from any talent to ensure that the posts
are logged and metric reports are created
• Develop and coordinate VIP custom projects closely with the Studio

Branding:
• ManagingVIP sample trafficking with talents/ stylists
• ManagingVIP product placements/gifting
• In charge of VIP fittings (fashion shows, special brand projects etc.)
• Introduce the brand to new and emerging talents
• Fashion shows/ Events: VIP seatings for Zegna global events (Fashion shows, 212 dinners etc.)

Logistics:
• Manage Talents Press releases (Red carpet, Zegna events, ambassadors etc.)
• Responsible for all celebrity logistics associated to Celebrities style (HMU
team and groomer) and assist with associated costs for budget purposes
• Manage Fashion GPS celebrity sample inventory
• Manage VIP showroom
• Oversee Assistant in all proforma invoices for all international shipments
for celebrity requests
• Role will require occasional travel for global brand events and other red
carpets & fittings

Budget:
• Support the maintenance of the talent department budget
• Support the negotiation & management of all Talents contracts: managing usage rights and deliverables ensuring cross functional partnership with legal team through process

QUALIFICATIONS

Education:
• Master degree

Technical Skills/Abilities:
• Excellent communication skills and attention to detail
• Exemplary skills in Microsoft Office, Excel, and Powerpoint
• Ability to work in a fast-paced environment and under tight deadlines
• Willingness to work late nights and weekends
• Candidates must have excellent multitasking skills, well organized, interested in new digital platforms and good knowledge in Celebrities/Influencers/Creatives and entertainment industry.

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