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Celebrity, Entertainment and Influence PR Specialist

Employer
Ermenegildo Zegna Group
Location
Milano, Lombardia, Italy
Closing date
25 Jan 2023

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Function
Marketing
Level
Manager
Hours
Full Time

Job Details

BASIC PURPOSE

This role will support the Celebrity, entertainment and Influence Director to manage all daily tasks including samples standouts/returns/trafficking (domestic and international), Talent's fittings and researching upcoming talent and opportunities. This person will also be instrumental in driving influencer relationships and providing a cohesive brand image message through a PR approach.

KEY RESPONSIBILITIES

Strategy:
• Partner with the Director to develop annual VIP/ influencer strategy,
identifying a strategically crafted group of talent to communicate core
brand values and reach target audience
• Handle all social posts (per project) from any talent to ensure that the posts
are logged and metric reports are created
• Develop and coordinate VIP custom projects closely with the Studio

Branding:
• ManagingVIP sample trafficking with talents/ stylists
• ManagingVIP product placements/gifting
• In charge of VIP fittings (fashion shows, special brand projects etc.)
• Introduce the brand to new and emerging talents
• Fashion shows/ Events: VIP seatings for Zegna global events (Fashion shows, 212 dinners etc.)

Logistics:
• Manage Talents Press releases (Red carpet, Zegna events, ambassadors etc.)
• Responsible for all celebrity logistics associated to Celebrities style (HMU
team and groomer) and assist with associated costs for budget purposes
• Manage Fashion GPS celebrity sample inventory
• Manage VIP showroom
• Oversee Assistant in all proforma invoices for all international shipments
for celebrity requests
• Role will require occasional travel for global brand events and other red
carpets & fittings

Budget:
• Support the maintenance of the talent department budget
• Support the negotiation & management of all Talents contracts: managing usage rights and deliverables ensuring cross functional partnership with legal team through process

QUALIFICATIONS

Education:
• Master degree

Technical Skills/Abilities:
• Excellent communication skills and attention to detail
• Exemplary skills in Microsoft Office, Excel, and Powerpoint
• Ability to work in a fast-paced environment and under tight deadlines
• Willingness to work late nights and weekends
• Candidates must have excellent multitasking skills, well organized, interested in new digital platforms and good knowledge in Celebrities/Influencers/Creatives and entertainment industry.

Company

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