Assistant Manager, Consumer Journey, Marketing, CK China
- Employer
- Calvin Klein
- Location
- Shanghai, China
- Closing date
- 30 Dec 2022
Job Details
Responsible for 3 brands marketing activities planning & execution, and streamline consumer experience with O2O solutions to driving profitable business growth.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Work closely with marketing senior manager to develop annual strategy/retail marketing planning, implementation and follow up of channel marketing programs and specific projects;
- Realize the connection between online& offline and optimize consumer experience, and support insight based channel strategy for driving traffic and sales;
- Ensure rigid project management of activation program, drive execution from plan to store and coordinate different function's communications in an integrated manners;
- Helping strategize, develop and produce all marketing toolkits (e.g. GWP, training tool etc.) for retail and online, ensuring all elements are leveraged local business units;
- Coordinate marketing and sales departments for daily retails works, has good communications with each store and landlord, work out promotion calendar, strictly follow up plans and provide necessary evaluations.
- Managing all content refresh for in-store digital signage.
INTERNAL & EXTERNAL CONTACTS:
Internal: regional & local marketing associations, sales.
External: Landlords, GWP venders, event agencies.
SUPERVISORY RESPONSIBILITIES:
Direct: N/A
In-Direct: N/A
KEY COMPETENCIES
- Strong sense and connection of market trend, especially on online to offline activation & POP-UP event
- Ability to develop O2O strategies and planning to catch sales leads and drive conversions
- Detail-oriented, patient and the ability to work under pressure
- Communication and collaboration skills
QUALIFICATIONS & EXPERIENCE:
Experience:
- At least 5-8 years marketing working experience in retail brands or agency side, fashion industry is preferred
Skills:
- Fluent English in both verbal and written
- Positive attitude and a team player
- Have tenacity and be willing to travel
- Strong collaboration skills
Education: Bachelor's degree, with retail/Omni-channel marketing background
Company
For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.
- Telephone
- 020 589 9888
- Location
-
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL
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