Paid Social Marketing Manager (all genders)

Recruiter
Zalando
Location
Berlin
Posted
24 Nov 2022
Closes
03 Jan 2023
Ref
4719422
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
The Zalando Lounge Paid Social team is looking for a competent and motivated Marketing Manager to support us in our group mission to become the starting point of fashion. As a Marketing Manager, you will support this initiative through service delivery, execution and campaign optimisation of Meta & other key digital partners.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by
design. We only assess candidates based on qualifications, merit, and business
needs. We welcome applications from people of all gender identities, sexual
orientations, personal expressions, racial identities, ethnicities, religious beliefs, and
disability statuses. We only want to know why you're great for this role, so please
avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform
us of any accommodations you may need, so we can best support and assist you
throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • Day-to-day campaign & budget management to inform performance optimisation & experimentation goals
  • Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook & Instagram) & other key digital partners.
  • Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook & Instagram) & other key digital partners.
  • Design and implement incremental measurement, bidding & creative tests to prove the value of paid social advertising.
  • Work with the product managers, engineers and data scientists to design and automate processes that enable data-driven decisions at scale
  • Craft best in class campaigns with our design and analytic teams, developing the Zalando Lounge personality through ad personalisation & audiences
  • Collaborate with stakeholders from Brand marketing and other marketing channels to maximize cross-channel marketing impact and support growth targets.
WE'D LOVE TO MEET YOU IF
  • You have hands-on experience with highly automated performance marketing, ideally managing large budgets and experience working with Meta (Facebook & Instagram), Snapchat & Tiktok. Experience working with third parties and automation tools is a plus.
  • You have excellent understanding of levers and main KPIs of performance marketing (across web & app) within all stages of the customer lifecycle.
  • You have the ability to assess performance, define strategy and prioritize tactics to drive growth and profit.
  • You have highly analytical mindset with proficiency in Excel and data visualization tools such as Tableau or Looker etc... SQL is a plus.
  • You have experience running a/b tests, lift studies, and basic knowledge of statistics.
  • You have experience working on storyboards and creative concepts with marketing designers
  • You are structured and independent in your way of working, you deliver great results with your hands-on mentality
  • You have a innovative and curious mindset, not afraid to challenge the status quo
  • You have good prioritization and time management skills, ability to manage multiple projects. Appetite for collaboration and eagerness to learn
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counseling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

Similar jobs

More searches like this

Similar jobs